Gemini is opening up new opportunities for businesses.

DNVN - Google's Gemini allows for a better understanding of user intent for complex queries and displays personalized ads that meet the user's needs at every moment.

According to information shared by Dan Taylor, Vice President of Global Advertising at Google, during a press conference on March 12th, combining a global perspective with the context and results in Vietnam, AI is driving the expansion phase for search.

"We record over 5 trillion searches on Google each year. The total volume of queries, including commercial queries, continues to grow year after year, largely thanks to our investments in AI in Google Search," said Dan Taylor.

Gemini is becoming increasingly popular.

Users are increasingly asking complex, detailed, and multimodal questions. Instead of just searching by keywords, they are moving towards a more conversational and intuitive search experience.

For example, image search has become incredibly popular: Google Lens records over 25 billion searches per month. Of those, one in five Lens searches is for commercial purposes.

AI is raising user expectations about the capabilities of technology, while also helping us deliver increasingly better answers.

This trend is also clearly reflected in Vietnam, where users are rapidly embracing AI in their daily lives, with 81% of Vietnamese users interacting with AI-powered products regularly and 83% actively learning to improve their AI skills. As familiarity with AI increases, expectations for more useful and intuitive digital experiences continue to rise.

AI Overviews expands the types of questions people can ask. It not only connects ads to search queries but also relies on the context of the answers. This allows advertisers to discover new opportunities for their brands to be discovered – opportunities that were previously unavailable.

AI Overview now has over 2 billion monthly users in more than 200 countries and territories across 40 languages, and is one of Google Search's most successful launches in the past decade.

Google's goal is to accurately match user needs with what businesses offer, and Gemini helps make advertising significantly more relevant.

Gemini allows for a better understanding of user intent for complex queries and displays personalized ads that meet the user's needs in those specific moments.

Over the past two years, Google has continuously improved its Gemini-based query understanding capabilities, releasing updates almost monthly. As the models improve and our deployment capabilities enhance, the quality of our ads continues to improve.

By integrating Gemini into our ad quality assessment system, we've reduced the average rate of irrelevant ads by up to 40%.

In the Vietnamese marketing landscape, AI has been widely adopted, with over 89% of businesses integrating this technology into their marketing strategies and 78% reporting a moderate to high level of adoption. This indicates that businesses are increasingly leveraging AI to improve marketing effectiveness and deliver more relevant customer experiences.

Marketers are using AI tools to create creative and engaging advertisements at scale. This allows businesses of all sizes to experiment and innovate more without being limited by time or budget.

"Creating images and videos in Google Ads Studio is now supported by Nano Banana Pro and Veo 3. In 2025, we saw a threefold increase in the number of Gemini-generated ad content created by advertisers," said Dan Taylor.

Last year, Google launched Ads Advisor and Analytics Advisor, AI assistants integrated into Google Ads and Google Analytics products for all English-speaking advertisers.

Powered by Gemini, these assistants act as personalized partners to support the management of a campaign's entire lifecycle. They can even make personalized recommendations to improve performance if the advertiser requests it.

Source: https://doanhnghiepvn.vn/chuyen-doi-so/kinh-te-so/gemini-dang-mo-ra-nhung-co-hoi-moi-cho-doanh-nghiep/20260312020424031