Cloudflare CEO warns the internet is facing a crisis as AI and the "zero-click" trend slowly drain websites of their vitality.
Báo Khoa học và Đời sống•19/05/2025
Matthew Prince, CEO of Cloudflare, said AI is accelerating the collapse of the search-based web model . (Photo: Fortune) Previously, for every two Google crawls, there would be one visit back to the original website . (Photo: New Atlas) It now takes up to six scans to generate a visit, though the number of scans has not decreased. (Photo: indiatoday) About 75 percent of queries on Google are now resolved directly on the results page without clicking a link. (Photo: Torro Media) AI aggregates information from websites and provides answers, but returns nothing to the content creator. (Photo: Bain & Company) Prince warned that if this trend continues, content creators will stop writing and the web ecosystem will collapse. (Photo: CSO Online) Cloudflare, which powers about 30 percent of the internet, admitted it had to step in to find a solution.(Photo:RevLocal) The urgent question now is, without human writers, where will AI rely on to continue to exist? (Photo: Digital Science)
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