Google will set new 'rules of the game' regarding data privacy.

Google's decision could potentially end traditional online advertising.

In the initial phase, only 1% of Google's Chrome browser users will be affected by the new policy. However, with an estimated 3 billion users, that's still a significant number. This also marks a major milestone in the online economy .

Initially, Google planned to gradually eliminate third-party user tracking cookies starting in early 2022. However, the company has repeatedly delayed implementing the plan.

In May 2023, Google confirmed its plan to gradually phase out third-party cookies in appropriate stages.

The removal of third-party cookies is expected to expand starting in Q3 2023. Currently, Google's Chrome project team has received specific instructions to implement the process of deleting third-party cookies.

Cookies are files used to store personal information and web usage patterns of users, and are stored by web browsers on the user's computer or device.

Cookies are primarily used for authorization on websites, personalizing the site's interface, and tracking user actions.

When cookies are used on a website being visited, they don't cause any problems. However, they allow organizations to cross-track across websites.

Therefore, when users navigate between websites that have third-party cookies installed, the cookie controller can track browsing history, thereby understanding user preferences and using this data for advertising and marketing purposes.

Google will begin the process of gradually phasing out third-party cookies in the Chrome browser, expected in the first quarter of 2024. This decision marks the beginning of the end for traditional online advertising.

(according to Securitylab)

Google has to share 36% of its Safari search revenue with Apple.

The antitrust lawsuit between the US Department of Justice and Google coincided with the gradual revelation of secrets surrounding Google's search agreements with Apple.

Google invests in AI startup targeting young people.

Google is in talks to invest hundreds of millions of dollars in Character.AI, an artificial intelligence (AI) startup specializing in training and developing custom models that is attracting users aged 18 to 24.

Google wants to use regulators to pressure Apple into opening up iMessage.

Google wants to use regulators to pressure Apple into opening iMessage.

In addition to criticizing Apple for not supporting RCS messaging, Google also signed a letter arguing that iMessage should be designated as a core platform service under the EU's Digital Markets Act.

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