Hanoi enhances cultural values ​​in each OCOP product

NDO - Making an important contribution to rural economic development, creating stable jobs, and increasing income for people, craft villages in Hanoi are increasingly attracting great attention from the social community. In particular, focusing investment resources on developing the "One Commune One Product Program" (OCOP) is the right direction for craft villages today in building new rural areas...

Making artistic pottery at Bat Trang pottery village.

On May 7, 2018, the Prime Minister issued Decision No. 490/QD-TTg approving the "One Commune One Product" (OCOP) Program to promote the strengths and characteristics of each locality to promote sustainable rural economic development, contributing to the transformation of economic structure and labor structure in rural areas. This is also an important breakthrough in approaching rural economic development with the goal of developing forms of production and business organization; transforming economic structure, improving income and living standards for people and effectively implementing the group of criteria "economy and production organization" in the National Criteria Set for New Rural Communes and implementing industrialization and modernization of agriculture and rural areas; promoting reasonable rural labor structure transformation, protecting the environment and preserving good traditional values. According to the Office of the Coordination of the New Rural Development Program of Hanoi City, up to now, Hanoi City is the leading locality in the country in implementing the "One Commune One Product" (OCOP) Program, with more than 2,710 products recognized, accounting for about 25% of the total number of OCOP products in the country. After more than 6 years of implementing the OCOP Program, Hanoi has 6 5-star products, 12 potential 5-star products, 1,473 4-star products and 1,220 3-star products. Up to now, the whole city has 1,350 craft villages and villages with occupations; of which, 331 craft villages, traditional occupations and traditional craft villages have been recognized by the City. If calculating occupations, Hanoi alone has 47 occupations out of a total of 52 traditional occupations in the country. The production value of Hanoi's craft villages currently reaches more than 24,000 billion VND per year. Craft villages have been actively contributing to the restructuring, developing the rural economy, creating jobs for thousands of workers, and contributing to the successful implementation of the New Rural Development Program in the city.

Traditional incense making in Quang Phu Cau commune, Ung Hoa district.

Names such as Bat Trang ceramics (Gia Lam); Xuan La figurines (Phu Xuyen); Me Tri green rice village (Nam Tu Liem); Chang Son fans, Thach Xa bamboo dragonflies (Thach That); Dao Thuc water puppets (Dong Anh); Ngu Xa bronze casting (Ba Dinh); Phu Vinh bamboo and rattan weaving (Chuong My); Chuong conical hats (Thanh Oai); Ha Thai lacquerware, Quat Dong embroidery, Van Diem wood (Thuong Tin); Tay Tuu flowers (Bac Tu Liem); Van Phuc silk (Ha Dong) ... have not only been known to domestic consumers but also become "ambassadors" of a Vietnamese culture with a strong identity that is favored and praised by foreign tourists. Chuong conical hat making village (Thanh Oai district, Hanoi ) has more than 4,000 households participating in production. This is also one of the localities that supplies the most conical hats domestically and for export. The locality has built the Chuong village conical hat brand, a collective trademark granted by the Intellectual Property Office. The products are linked with business, distribution, export units, expanding the consumption market. In addition to strong domestic consumption, Chuong village hats are also exported to many foreign markets and are highly appreciated by customers for their product quality. Chuong village hats have been ranked 4-star OCOP since 2021. In the chain of OCOP products of the Capital, there is a "unique, one-of-a-kind" lotus silk product in Vietnam produced by artisan Phan Thi Thuan, Phung Xa commune (My Duc district). The product "Lotus silk scarf" of My Duc Mulberry Silk Company Limited, owned by her, has become a potential 5-star product. In Bat Trang (Gia Lam district), there are currently 4 products of Quang Vinh Ceramics Company Limited recognized as 5-star OCOP products out of a total of 6 5-star OCOP products of Hanoi recognized by the Central Government. Up to now, the products of this company have been exported to many international markets such as: Japan, USA, Germany, UK, France... Each craft village, each OCOP product of each locality has its own identity, very unique, sophisticated, imbued with national cultural identity, contributing to the sustainable development of the rural economy and people's lives.

Along with the good results achieved, in order for OCOP products to develop stably and sustainably, manufacturers and craft villages must, on the one hand, study the market, evaluate consumer tastes according to the increasing trend and input materials must be stable, high quality and legal. These are strict standards of the market, managers in the digital age, especially for importers in developed countries and that is also the difficulty of OCOP product manufacturers today.

Conical hat making craft in Chuong village, Thanh Oai district.

Ms. Dang Thi En, Vice President of Van Diem Wood Craft Village Association, said that Van Diem commune currently has more than 2,000 households, of which about 70% of households participate in the wood craft. The wood industry plays an important role in the commune, contributing up to more than 70% of total revenue. Similar to other craft villages, households in Van Diem commune participate in the wood craft with different roles, from trading, sawing wood, manufacturing to processing. Each group of households undertakes a part of the work in the production chain from raw wood to finished products, creating a useful and developing production system for this craft village. Recently, to solve the difficulty in raw material input, the craft village has formed a linkage model between enterprises and households in a number of craft villages to convert input materials in these craft villages. In this connection, the enterprise will provide raw wood input for households to replace risky wood sources, provide technology and management advice, and support the promotion of output product consumption. Like Van Diem, Lien Ha carpentry village (Dan Phuong district) is facing many difficulties in terms of input materials. Mr. Tran Manh Cung, owner of a furniture production household, said that while in the past, households producing wooden furniture and handicraft wood used 100% raw materials from natural forest wood, now, due to changing consumption trends, they have switched to combining natural wood and industrial wood. Products from natural forest wood account for 95% of wood from domestically planted forests. Thanks to the association with wood importing enterprises, recently, the majority of production households in Lien Ha craft village have switched to using imported wood of legal origin, in order to ensure the output market for the craft village's wood products and adapt to the new market situation to survive and develop. Minister of Agriculture and Rural Development Le Minh Hoan shared that each OCOP product integrates multiple values, with pride in indigenous cultural values. Nowadays, consumers no longer just buy products but buy the way they are created, including the mindset, culture, stories, and emotions in the process of creating products. Hanoi is on the right track in exploiting indigenous cultural values ​​and local strengths to develop OCOP products. The introduction and promotion of OCOP products associated with events and festivals are organized more and more professionally, attractively, attracting consumers. Behind each OCOP product, there is the cooperation of many people, contributing to activating the rural economic sector, shifting towards creating products with high added value. Therefore, along with creating mechanisms and policies to encourage and promote the development of craft village products, it is necessary to improve the quality, aesthetics and cultural identity of the products so that they can rise up on their own, be highly competitive, and conquer consumers. To enhance the indigenous cultural value in each OCOP product, the capital Hanoi needs to pay more attention to craft village development policies; in which, focusing on training highly qualified human resources, legal and quality production materials, having management policies to minimize environmental pollution, developing craft villages associated with tourism to bring about multi-purpose economic value, linking and supporting each other for mutual development.

Nhandan.vn

Source: https://nhandan.vn/ha-noi-nang-cao-gia-tri-van-hoa-trong-moi-san-pham-ocop-post823549.html