Ia Grai focuses on investing in OCOP products

(GLO)- Thanks to the promotion of the One Commune One Product (OCOP) Program, up to now, Ia Grai district (Gia Lai province) has 38 OCOP certified products, including 10 4-star OCOP products and 28 3-star OCOP products.

Employees of Baka Co., Ltd. (Ia Yok commune) package products for market distribution. Photo: Le Nam

Typical 4-star OCOP products of Ia Grai district include: Nhat Minh Anh bird's nest products (bird's nest, raw bird's nest, baby bird's nest, dried cleaned bird's nest, etc.) from Tran Quang Dao business household (Ia Hrung commune); instant coffee products from BaKa Co., Ltd. (Gia Lang Black Coffee, Gia Lang filter bag coffee, etc.).

These products not only meet quality standards but are also highly regarded for their design, packaging, and market expansion potential.

In addition, dozens of 3-star certified products have also made their own mark, reflecting the rich local culture, such as: Nhung Nguyen cereal powder, Hoang Gia durian, Nguyen Thiem bamboo shoots, A Mi Tiep rice, O'roya avocado oil, Xgreen seedless red grapes...

Mr. Tran Quang Dao said: The Ia Grai area has humidity, temperature, ecosystem, and forest cover suitable for the habits of swiftlets. In 2022, he focused on building a sustainable swiftlet ecosystem, proactively managing everything from attracting swiftlets to harvesting, processing, and consuming. At the same time, he developed the Nhat Minh Anh bird's nest product line according to OCOP criteria.

Thanks to the mild climate and clean air, swiftlets in Ia Hrung commune thrive, producing large nests with few feathers, long strands, and high nutritional content, comparable to nests from the South Central region.

Starting from a natural swiftlet farming process, Mr. Dao continued to invest in equipment for preliminary processing, drying, packaging, and quality management according to HACCP standards. The products under the Nhat Minh Anh brand currently include: raw bird's nest, refined bird's nest, ready-to-eat bottled bird's nest, and dried, de-feathered bird's nest. Among these, the de-feathered bird's nest is the highest-end product, selected from beautiful nests that retain their original shape, with a 100% bird's nest fiber ratio, and not compressed into molds.

"Currently, we have four OCOP 4-star certified products: bird's nest, raw bird's nest, dried cleaned bird's nest, and baby bird's nest. In addition, we also have two 3-star certified products: ready-to-eat bird's nest for children and ready-to-eat fresh bird's nest."

"We are also connecting with other swiftlet farmers in the region to build a chain of production and processing of clean swiftlet nests, contributing to shaping swiftlet farming in Ia Grai district into a high-value agricultural industry for export," Mr. Dao said.

The Nhat Minh bird's nest business in Thanh Ha village (Ia Hrung commune) processes bird's nest products. Photo: Le Nam

Recently, three coffee products from BaKa Co., Ltd. (Ia Yok commune) were recognized as 4-star OCOP products: Black Gia Lang instant pure coffee, ready-to-drink pure coffee extract, and Gia Lang filter bag coffee.

Furthermore, these three products also received certification as typical rural industrial products of the Central-Central Highlands region in 2024. With the advantage of clean coffee raw material areas combined with modern production processes, BaKa's products are gradually establishing themselves as a specialty coffee brand.

According to Mr. Phan Ba ​​Kien, Director of BaKa Co., Ltd.: To produce this convenient line of pure coffee, the company has invested in an automatic roasting and grinding system, a coffee extractor, and vacuum concentration technology. The key is to preserve the original flavor of the coffee from the border region while meeting consumer demand.

“Being recognized as an OCOP product has helped us expand our distribution network, especially in accessing modern distribution channels and e-commerce platforms like Shopee, Lazada, and Tiki. This motivates us to continue striving, improving quality, and developing more new product lines,” Mr. Kien shared.

Speaking with reporters, Mr. Phan Dinh Tham, Head of the Agriculture and Environment Department of the district, said: The products are highly appreciated not only for their quality, traditional and local characteristics, but also for improvements in design, packaging, traceability, and commercialization potential.

To support OCOP (One Commune One Product) businesses, the district organized intensive training courses for officials and businesses on production management, branding, marketing, and business planning. Simultaneously, it coordinated trade promotion and product advertising through trade fairs, the national e-commerce platform (Buudien.vn), and established a point for introducing and selling OCOP products in Ia Kha town.

“After implementing the two-tiered local government system, communes continue to work alongside people, businesses, and cooperatives to develop OCOP products. Accordingly, we continue to encourage entities to develop new products, aiming to build OCOP brands associated with the development of agricultural tourism, ” Mr. Tham emphasized.

Source: https://baogialai.com.vn/ia-grai-chu-trong-dau-tu-san-pham-ocop-post329900.html