"The driving force" in poverty reduction communication efforts in Plôm village.

In 1999, Mr. Hoang Van Hop and his family moved to Krong No to start a new life. At that time, the entire village consisted of only a few scattered houses on the mountain slopes. Life was full of hardships, but Mr. Hop persevered, clearing land and planting trees to improve his life.

In the early days of their business, Mr. Hop's family started growing coffee. However, with the recurring problem of "bumper harvest, low prices," Mr. Hop understood that he needed to diversify his crops to increase value and avoid over-reliance on a single crop. He carefully studied and experimented with intercropping models of coffee and durian, as well as other fruit trees such as longan, rambutan, oranges, and pomelos.

Mr. Hoang Van Hop is the "leading figure" in poverty reduction communication efforts in Plôm hamlet, Krong No commune.

In 2020, after receiving support in the form of 50 Thai durian seedlings, he boldly implemented a durian-coffee intercropping model. Learning as he went, he gradually mastered the techniques of caring for the trees, inducing flowering, and preventing diseases. To date, his family has expanded to approximately 120 durian trees. In the first harvest season, Mr. Hop's family earned about 500 million VND from this model.

Not keeping his expertise to himself, Mr. Hoang Van Hop is always willing to provide technical support to households in the village who want to develop new crop varieties. If villagers need seeds, he helps connect them; if they need technical advice, he goes to their fields to guide them on fertilization, pruning, and flowering techniques. Thanks to this, more and more households in the village are boldly switching to new crops and livestock, gradually rising out of poverty.

In 2010, Mr. Hoang Van Hop was recognized as a respected figure in the village. Regardless of his position, Mr. Hop always demonstrated exemplary conduct, dedication, and became a link between the local government and the people of the ethnic minority communities.

Although the village of Plôm still faces many difficulties, thanks to the support and inspiration from Mr. Hoàng Văn Hợp, many families have risen out of poverty. Mr. Hợp is not only a successful businessman but also a respected and exemplary propagandist, responsible to the community. For many years, Mr. Hợp has been the "driving force" in the economic development and construction efforts that have helped the village of Plôm become increasingly strong.

Mr. Nguyen Van Huyen, Chairman of the People's Committee of Krong No Commune

One of Mr. Hop's most significant achievements is his efforts in mobilizing villagers to donate land for road construction. Specifically, when Krong No commune planned to build a road from Plom hamlet to National Highway 27, many households were hesitant. To set an example, Mr. Hop took the lead in donating over one sao (approximately 1000 square meters) of his family's land; he also encouraged others to follow suit. Thanks to his sincere and approachable persuasion, the people gradually agreed. As a result, a concrete road over 2.5 km long was completed, facilitating traffic flow and creating favorable conditions for the villagers' agricultural production and transportation. Furthermore, Mr. Hop also mobilized nearly 20 households to invest in bringing electricity to the residential area, providing many families with stable electricity and opening up new opportunities for development in the hamlet.

Mr. Hop believes that to develop the economy, everyone needs to proactively learn and update their knowledge. He regularly watches television, reads documents, and goes online to learn about agricultural techniques and apply technology to production. Mr. Hop shared: "In Plôm village, I was one of the first people to buy a smartphone. With a phone and internet access, I can freely explore and learn new and useful things from everywhere. I test, apply, and share this valuable knowledge with my fellow villagers. I also encourage my fellow villagers to use the internet to learn new and useful things; at the same time, to be vigilant against harmful and toxic information, and not fall into scams online."

Source: https://baodaklak.vn/xa-hoi/202512/dau-tau-trong-cong-tac-truyen-thong-giam-ngheo-cua-buon-plom-0341794/