Hanoi organizes a series of concentrated promotional activities with many attractive incentives

On the morning of June 27, the Hanoi Department of Industry and Trade held a press conference to introduce the Hanoi City Concentrated Promotion Program in 2025.

Deputy Director of Hanoi Department of Industry and Trade Nguyen The Hiep speaks at the press conference. Photo: Thanh Hien

Regarding the program implementation plan, Deputy Director of the Hanoi Center for Industrial Promotion and Industrial Development Consulting Nguyen Tuan Anh said that the peak activities will be implemented in July and November 2025, with the participation of 1,000 - 2,000 businesses and points of sale across the city.

In particular, supermarket systems, shopping malls, and large retail chains such as Winmart, BRG, Central Retail, Aeon, Lotte, Co.opmart, MediaMart, Pico... are implementing attractive promotional and discount programs of up to 50%.

In addition to new points in stimulating trade, this year's Hanoi City Concentrated Promotion Program also focuses on solutions to promote cashless consumption, encourage businesses to apply digital payments, QR codes, and e-wallets, contributing to the effective implementation of the National Digital Transformation program and building a smart capital.

At the key events in July and November, people can explore the digital transformation space "Touch technology, live smart" to experience smart, cashless consumption, online flash sales, try digital payment devices, experience AI applications - artificial intelligence...

Hanoi focuses on cashless payment solutions during the promotional month. Photo: Thanh Hien

The Hanoi Midnight Sale 2025 event, held on November 28, is not only a regular promotional event but also associated with Black Friday - a global shopping festival, thereby creating a vibrant "night shopping festival".

The event is expected to attract about 200 businesses, shopping malls, supermarkets, chains, production and business establishments, focusing on 5 to 10 locations of supermarkets, large shopping malls, and e-commerce platforms to respond to the program's activation.

Within the framework of this year's program, the Organizing Committee also plans to cooperate with brands to implement the socialized event "Brand Promotion Day" at the 4-star hotel lobby or an equivalent location.

The organizers plan to launch a Branded Products Promotion Day. Photo: Vinh Ha

According to Deputy Director of Hanoi Department of Industry and Trade Nguyen The Hiep, trade promotion activities associated with promoting the building of Vietnamese product brands contribute to effectively connecting production and consumption, promoting domestic consumption, increasing total retail sales of goods and consumer service revenue. contributing to completing the city's GRDP growth target of 8% or more by 2025.

Source: https://hanoimoi.vn/ha-noi-to-chuc-chuoi-hoat-dong-khuyen-mai-tap-trung-voi-nhieu-uu-dai-hap-dan-707003.html