Not only have many Vietnamese brands created a strong impact domestically, but they have also quickly adapted to new trends, rising strongly and gradually asserting their position in the global market.
Elevating the status
Coinciding with the country's celebration of the 80th anniversary of the successful August Revolution and National Day on September 2nd, Vinamilk is honored to be ranked as the most promising dairy brand globally by Brand Finance - a leading independent brand valuation consulting organization (according to the "Food & Drink 2025" report).
Not only is Vinamilk the only Southeast Asian brand to be included in the top 10 most valuable dairy brands in the world, but it has also propelled Vietnam to the top 5 countries with the highest contribution to the brand value of the dairy industry, surpassing even the US and Finland - countries with long histories in the food industry.
This is also the first year Vinamilk has been ranked AAA+, the highest rating on the brand strength scale. More than just an achievement for a company, this is also proof of Vinamilk's journey in accompanying the country, contributing to elevating Vietnam's position on the global dairy map.
In reality, many businesses no longer believe that export goods are of higher quality or better than domestic consumer goods. According to Nguyen Van Tuan, Chairman of the Board of Directors of Viet Tiep Lock Joint Stock Company, domestic consumers are the best "test" for manufacturers who want to grow and expand into larger markets. Therefore, goods sold abroad must be the same, or even better, as they are sold domestically. Furthermore, continuous innovation and adaptation to consumer habits are essential.
Creating products that are truly unique.
The domestic market, worth approximately $180 billion and projected to continue growing strongly in the coming years, presents not only opportunities for retailers but also a chance for Vietnamese goods to enhance their position right in their own "home turf".
From a business perspective, Hoa Sen Group's General Director, Vu Van Thanh, stated that the Group has been striving to research and apply advanced technologies to ensure international quality standards, as well as safety, sustainability, and aesthetics for its construction projects. With a strategy to expand the domestic market, and fulfilling its role and responsibility as a national brand, the Group will continue to invest in and improve its production and business capabilities to firmly maintain its leading position in the Vietnamese galvanized steel industry.
“In addition to traditional products, Hoa Sen Group is also actively developing the Hoa Sen Home building materials and interior design supermarket system nationwide. At the same time, expanding exports to new markets and diversifying products are also important strategies for the Group to maintain sustainable revenue and profit growth,” said Mr. Vu Van Thanh.
According to Tran Thi Phuong Lan, Vice President and General Secretary of the Vietnam Retailers Association, in order to compete effectively with imported goods and gain consumer trust, Vietnamese businesses have recently boosted investment in production lines, creating breakthroughs in improving product quality, design, and variety. More importantly, prices are becoming increasingly competitive with foreign goods. In particular, Vietnamese products are gaining an advantage by meeting all three criteria: competitive pricing, improved quality, and suitable designs. Many "Made in Vietnam" products are now strong enough to dominate the domestic market and establish their brands internationally.
To enhance the position of Vietnamese goods in the future, Ms. Tran Thi Phuong Lan believes that, first and foremost, it is necessary to build trust among consumers. Accordingly, Vietnamese businesses need to boost investment in research and development, innovate technology, and improve production processes in line with green and circular economic trends. They should focus on building and protecting brands, improving management capacity, developing effective distribution channels, and simultaneously prioritizing the development of the domestic retail system to create more opportunities for Vietnamese goods to reach consumers. In addition, the business community needs to continuously strive for innovation, explore, and promptly grasp new consumer trends in Vietnam, thereby developing effective plans and strategies, focusing on improving product quality, and creating products with distinctiveness and value.
"On the part of the authorities, it is necessary to further improve management mechanisms and policies to create a transparent environment for fair and healthy production and business, ensuring compliance with the regulations of multilateral and bilateral free trade agreements that Vietnam has participated in, so that goods and services can increasingly reach consumers and friends in other countries around the world," Ms. Tran Thi Phuong Lan recommended.
It can be seen that, with the support of the Government, the Ministry of Industry and Trade, other ministries, sectors, and localities, and the efforts of the businesses themselves, leading Vietnamese brands have not only made remarkable improvements in both brand value and brand strength index, but have also gradually caught up with global trends, investing in intangible assets within their businesses, thereby making a significant contribution to increasing the value of Vietnam's national brand.
The achievements not only affirm the maturity and competitiveness of domestic businesses, but also demonstrate the continuous efforts, creativity, innovation, and pioneering capacity of the Vietnamese business community, contributing to the nation's entry into a new era - an era of national progress.
Source: https://hanoimoi.vn/hang-viet-nhanh-nhay-truc-xu-huong-moi-714677.html
![[Photo] Prime Minister Le Minh Hung presides over the thematic session on promoting science and technology development and innovation.](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2026/06/23/1782207872934_ndo_br_dsc-1724-jpg.webp)
