How did the Messi effect help the MLS break all records?

"This is yet another record that Messi has brought to American soccer. The figure of 11 million viewers in stadiums, while the regular season (the points-based league) still has one round left to play, shows the enormous impact of the Argentine star on the MLS," AS stated.

According to statistics, attendance at MLS matches has steadily increased from 2.2 million in 2002 to 7.3 million in 2005. Aside from seasons affected by Covid-19, the league has seen a consistent increase in attendance year after year.

Messi helps MLS continue to break attendance records.

However, since 2023, Messi's presence has contributed significantly to increased attendance in MLS games. Over 10.9 million people attended matches in 2023. At that time, predictions of Messi's impact were quickly overshadowed, due to the discerning nature of American audiences, who typically only watch other popular sports like basketball, baseball, or American football. Their curiosity stemmed from Messi's arrival in American soccer as the reigning World Cup champion, the eight-time Ballon d'Or winner, and the greatest player of all time.

"However, Messi's appeal remains incredibly strong, even growing stronger. David Beckham, president and co-owner of Inter Miami, has to admit that Messi has propelled American soccer from its previous 4th or 5th place to the top of American sports today, competing on equal footing with the NFL and NBA in terms of viewership and many other aspects. The figure of over 11 million viewers in the 2024 season proves David Beckham's words, as it broke the previous record just one year earlier," AS emphasized.

The reason Messi continues to captivate American audiences is that he consistently creates magic on the pitch. The 37-year-old star delivers spectacular goals thanks to his exceptional skill, including powerful shots from outside the box and world-class free kicks that remain undiminished. He also acts as a catalyst, uniting his team at Inter Miami, as evidenced by their recent MLS Supporters' Shield victory.

Messi only played 18 MLS matches this year due to his time at the Copa America and injuries, but he still managed to score 17 goals and provide 15 assists. He also broke the record for most goals scored from direct free kicks, surpassing David Beckham with 66 goals compared to 65.

Messi has been incredibly successful in the US.

Besides the fan base, Messi has helped MLS continue its strong revenue growth. According to figures shared by MLS in July of this year, ticket sales increased by 12% compared to the previous year, and the season saw over 140 official matches sold out. The positive and ever-increasing response from fans has led to a surge in sponsorship and commercial deals for the MLS. Sales of jerseys from Adidas alone increased by 17%, with the Inter Miami jersey featuring Messi's number 10 consistently ranking number one.

Source: https://thanhnien.vn/hieu-ung-messi-giup-giai-mls-pha-moi-ky-luc-nhu-the-nao-18524100920334545.htm