How much money did Hoa Minzy earn from the hit song 'Bac Bling'?

Hòa Minzy's music video "Bắc Bling" will certainly surpass the one billion VND mark in revenue. However, it will be difficult for revenue from YouTube to help Hòa Minzy recoup her investment.

VietNamNet•30/03/2025

Hòa Minzy's " Bắc Bling" music video reached 100 million views in just 28 days. This is the most popular music video in the Vietnamese music market in the past 5 years. Following the initial success of the " Bắc Bling" MV , Hòa Minzy is expected to earn a significant amount of money from YouTube revenue, followed by digital music sales. With this momentum, the singer will then be busy with shows and highly sought after by many brands.

North Bling maintains its immense popularity.

How much revenue is generated for 100 million views?

YouTube's latest revenue calculation method relies primarily on ad views and clicks on ads displayed on the original video . A YouTube video with a higher viewership will have a greater total number of ad impressions.

Speaking to Tien Phong newspaper , an expert in digital marketing for music said: "Depending on the number of ad impressions, views, or clicks, each video on YouTube generates different revenue. For a music video, which is usually 5 minutes or less, one million views will bring in revenue of 8-10 million VND. This is a general figure that has been verified for most of the artists' revenue-generating videos."

Thus, with 100 million views for the "Bac Bling" music video , Hoa Minzy will receive revenue of approximately one billion VND. This is an extremely large amount of revenue on YouTube, as the music video may only take a month to reach 100 million views. With the effect of "Bac Bling ," the number of views will continue to increase and bring in more revenue for Hoa Minzy.

With the music video "Bac Bling ," Hoa Minzy did not have any sponsorship. This allowed the singer to fully concentrate on creating the music video as she wished. In return, Hoa Minzy had to bear all the production costs herself.

Experts estimate that the music video for "Bac Bling" cost no less than 3 billion VND. The most expensive part of the MV will be the equipment, along with a large human resource pool for outdoor filming. In addition, Hoa Minzy had to pay for the appearances of Xuan Hinh, Tuan Cry, and other extras.

To achieve revenue equivalent to production costs, the "Bac Bling" music video would need to attract 3-4 times the current number of views. Furthermore, Hoa Minzy would have to share 10-30% of the revenue with the management company responsible for exploiting and optimizing her YouTube channel.

"For artists of Hoa Minzy's caliber, most wouldn't think about recouping their investment when making a music video for YouTube. Even with partial sponsorship from a brand, the chances of recouping the investment are very low. After releasing the music video, the artist still has to spend a large sum of money on promotion, and the total investment will skyrocket," the expert analyzed.

"Artists invest billions of dong in music videos to develop their visuals and combine them with music. When a product achieves resounding success like 'Bac Bling ,' revenue from YouTube or digital music becomes meaningless. Artists will have many more opportunities to earn money, from performing at shows to receiving advertising contracts and endorsement deals," the expert continued.

Hoa Minzy reaches a new level.

Before releasing the "Bac Bling" music video, Hoa Minzy had already established a solid position in the market through the success of her "Thi Mau" music video , followed by "Bat Tinh Yeu Len ". Over the past three years, the singer from Bac Ninh has built a positive image, shaping her path as a singer who incorporates traditional Vietnamese culture into her music.

According to Tien Phong 's research , before the hit song "Bac Bling ," Hoa Minzy's fee ranged from 300-400 million VND per show for a brand. This was considered a fairly high fee in the Vietnamese music market over the past three years. With the "Bac Bling" craze , Hoa Minzy's status has been elevated to a new level, and her fee has undoubtedly increased significantly.

Hòa Minzy's status is increasingly rising.

In the Vietnamese music market, singers primarily earn money from three sources: digital music sales, live performances, and brand collaborations. For most singers, finding opportunities to perform live shows is their first priority. This is the quickest and most efficient way to make money, while also providing the best support for their careers.

After the success of her music video "Bac Bling ," Hoa Minzy hasn't appeared on stage much. Most recently, the singer born in 1995 performed in an event for a beauty clinic brand. It's certain that in the near future, Hoa Minzy will be a name that many programs will pay special attention to.

And, with the current fluctuating fee structure, Hoa Minzy only needs to participate in a few brand shows to bring in revenue equivalent to a year's worth of YouTube and digital music sales.

For digital music platforms specifically, the revenue calculation is complex and varies depending on the platform. On Spotify, the song "Bac Bling " is about to reach 3 million streams. Compared to YouTube, revenue from Spotify is higher, currently ranging from approximately 25-30 million VND per million streams.

Waiting for the day the North Bling trio stand together on the same stage.

The "Bắc Bling " craze has brought an entire group of artists to prominence in the Vietnamese music market. Hòa Minzy is now a top star. Artist Xuân Hinh has made a comeback after a period away from the spotlight. Tuấn Cry, once a relatively unknown singer/songwriter, is now invited to perform in numerous programs.

Hoa Minzy and Xuan Hinh.

After a month, Tuan Cry was the most active performer, frequently singing "Bac Bling " live among the trio. On a recent stage, Hoa Minzy and Tuan Cry performed "Bac Bling " together . What audiences are still looking forward to is the first-ever "trio" performance on stage featuring Hoa Minzy, Xuan Hinh, and Tuan Cry.

It won't be easy for three artists to perform together on the same stage at the Bac Bling show. Xuan Hinh's fee remains unknown. However, based on what has happened and the rumors, getting Xuan Hinh's agreement would require a huge fee. Therefore, to invite Hoa Minzy, Xuan Hinh, and Tuan Cry, the organizers must have enormous financial resources.

When Tuan Cry duets with Hoa Minzy or performs " Bac Bling " solo , the male singer always takes on Xuan Hinh's parts. However, the difference in skill level between the two artists is evident. Tuan Cry has tried to replace Xuan Hinh, but his performances are only adequate, unable to recreate the most "valuable" details such as Xuan Hinh's sustained notes and vocal embellishments.

(According to Tien Phong newspaper)

Source: https://vietnamnet.vn/hoa-minzy-kiem-bao-nhieu-tien-tu-cu-no-bac-bling-2385886.html