Ambiente Frankfurt 2025

According to information from the Organizing Committee, nearly 5,000 exhibitors from more than 100 countries will be present to introduce new innovations, new trends and new ideas in the field of consumer goods and interior decoration. This year's exhibition is expected to have the participation of over 60 exhibitors in the field of handicrafts from Vietnam.

Ambiente 2025 will take place from February 7-11, 2025. Photo: Messe Frankfurt

Ambiente Frankfurt (Ambiente) is the world's leading trade fair for consumer goods, held once a year in February in Frankfurt, Germany.

This year, Ambiente will showcase a wide range of products and innovations in the consumer goods sector. From kitchenware and homeware to interior design and gifts, the event will showcase cutting-edge trends and inspiration for modern lifestyles.

The fair is divided into four main areas: Dining, Living, Giving and Working. The Dining area focuses on kitchen and home trends, homeware and storage, contemporary dining table design, commerce and decoration. The Living area showcases interior design, decorations and interior accessories. The Giving area has a wide range of products related to gifts, beauty, accessories... The Working area introduces new solutions and products in paper, stationery and school supplies.

Accordingly, a series of products, providing creative solutions for different living spaces and design styles, will be introduced at the fair.

The event will also showcase emerging themes shaping the future, including: Sustainability, lifestyle and design, new jobs, the future of retail and the expansion of digital marketing – providing businesses with opportunities to innovate and stay competitive in an ever-evolving marketplace.

Over many years of participating in exhibitions, many big Vietnamese brands have left their mark at the fair in particular as well as in the German and EU markets in general, such as Minh Long Porcelain Company, Manh Dan Ceramics...

In particular, Ambiente is also an opportunity for Vietnamese businesses to carefully research the German market in particular and the European market in general, to learn in detail about the tastes and consumer needs of this potential market. From there, research to improve product quality and design to suit consumer tastes.

At the same time, through the fair, Vietnamese businesses will learn about mechanisms and methods of approaching channels and distributors of goods, especially e-commerce channels which are becoming increasingly popular and becoming a shopping trend for consumers.

Source: https://moit.gov.vn/tin-tuc/xuc-tien-thuong-mai/hoi-cho-ambiente-frankfurt-2025-co-hoi-cho-doanh-nghiep-viet-khai-thac-nhieu-thi-truong-tiem-nang.html