Ambiente Frankfurt 2025 Fair

According to the organizers, nearly 5,000 exhibitors from over 100 countries will be present to showcase new innovations, trends, and ideas in the consumer goods and interior design sectors. This year's exhibition is expected to feature over 60 exhibitors in the handicraft sector from Vietnam.

Ambiente 2025 will take place from February 7-11, 2025. Photo: Messe Frankfurt.

Ambiente Frankfurt (Ambiente) is the world's leading trade fair for consumer goods, held annually in February in Frankfurt, Germany.

This year, Ambiente will showcase a range of products and initiatives in the consumer goods sector. From kitchenware and home appliances to interior design and gifts, the event will present cutting-edge trends and inspiration for modern living.

The fair is divided into four main areas: Dining, Living, Giving, and Working. The Dining area focuses on kitchen and home trends, household goods and storage, contemporary dining table design, commerce, and decoration. The Living area showcases interior design, home decor, and home accessories. The Giving area features a range of products related to gifts, beauty, accessories, and more. The Working area introduces new solutions and products in paper, stationery, and school supplies.

Accordingly, a range of products offering innovative solutions for different living spaces and design styles will be showcased at the fair.

This event will also introduce emerging themes shaping the future, including: sustainability, lifestyle and design, new jobs, the future of retail, and expanding marketing through digital technology – all aimed at providing businesses with opportunities to innovate and remain competitive in an ever-evolving market.

Over the years, many major Vietnamese brands have made their mark at the exhibition in particular, as well as in the German and EU markets in general, such as Minh Long Porcelain Company, Manh Dan Ceramics, etc.

In particular, Ambiente also provides an opportunity for Vietnamese businesses to thoroughly research the German market in particular and the European market in general, gaining detailed understanding of the tastes and consumer needs of this potentially lucrative market. From there, they can research and improve the quality and design of their products to better suit consumer preferences.

At the same time, through the fair, Vietnamese businesses will learn about the mechanisms and methods of accessing channels and distributors of goods, especially e-commerce channels which are becoming increasingly popular and a shopping trend for consumers.

Source: https://moit.gov.vn/tin-tuc/xuc-tien-thuong-mai/hoi-cho-ambiente-frankfurt-2025-co-hoi-cho-doanh-nghiep-viet-khai-thac-nhieu-thi-truong-tiem-nang.html