According to the Ho Chi Minh City Department of Tourism , the 2nd Ho Chi Minh City River Festival will take place over 10 days with nearly 20 unique programs and activities, all with significant investment in content quality.
The festival attracted a large number of domestic and international tourists, contributing to the growth of the tourism industry.
Water sports activities on the Saigon River.
According to a report by the Ho Chi Minh City Department of Tourism, the festival is estimated to have attracted over 1.3 million visitors, including 121,000 international tourists and 1.18 million domestic tourists. In addition, the event generated significant tourism and service revenue, exceeding 4,000 billion VND.
Businesses providing services such as food and beverage , and transportation (both road and water), saw an average increase of 20% in customer numbers compared to the daily average.
In addition, the festival has generated positive media coverage in newspapers, on social media, and through domestic and international media channels.
People eagerly awaited the show at the Ho Chi Minh City River Festival on the evening of June 9th.
The event also received nationwide screen coverage across more than 13,000 screens, reaching 750 million views in 15 days (an average of 50 million views per day), and attracting over 43 million likes and views on social media.
The Ho Chi Minh City Department of Tourism believes that the festival has created a unique cultural tourism product, contributing to positioning the tourism brand of Ho Chi Minh City, a riverside city rich in identity.
Source: https://www.baogiaothong.vn/hon-4000-ti-dong-doanh-thu-tu-le-hoi-song-nuoc-tphcm-lan-thu-2-192240612161925746.htm
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