Honda continues to lead the Vietnamese motorcycle market.

After years of steady growth, the traditional motorcycle market is rapidly changing as public transport and electric vehicles become increasingly popular, forcing major players to move beyond simply expanding their scale and instead compete in technology and the ability to meet demand.

Consumption of traditional motorcycles may fluctuate in the second half of 2026. Photo: PV

According to the business results for the fiscal year 2026 (from April 2025 to the end of March 2026) announced by Honda Vietnam this weekend, the company's motorcycle sales in Vietnam reached nearly 2.3 million units, a slight increase compared to the previous year and accounting for 84.7% of the market share of the Vietnam Motorcycle Manufacturers Association (VAMM).

This figure is even more noteworthy considering that the total number of motorcycles sold by VAMM members – including Piaggio, Suzuki, Yamaha, and SYM – reached only nearly 2.7 million units, a decrease of 1.9% compared to the previous fiscal year. This shows that, while the overall market is showing signs of stagnation, Honda is widening its lead over its competitors.

Honda's biggest advantage in gasoline-powered vehicles lies in its comprehensive product portfolio covering all segments. From popular commuter motorcycles like the Wave Alpha and Future to scooters like the Vision, Lead, Air Blade, and SH, as well as manual transmission motorcycles and large-displacement motorbikes, Honda has a leading product in every category.

Meanwhile, Yamaha currently maintains its strength among young customers through sporty and fashionable products. Suzuki, for its part, has significantly reduced its motorcycle presence, while Kawasaki focuses primarily on the large-displacement motorcycle segment.

The Honda Africa Twin was launched on May 29th with two versions priced at VND 540.9 million and VND 620.9 million. Photo: Honda Vietnam

Notably, in fiscal year 2026, Honda will continue to introduce 14 new models and upgraded versions, including the new generation SH, the new Air Blade, Winner R, ADV350, and CT125... This shows that Honda Vietnam continues to invest significantly in traditional engine technology to meet the actual needs of domestic consumers. From fiscal year 2027, new internal combustion engine models produced and distributed domestically by Honda will aim to meet Euro 4 emission standards.

However, Honda's momentum in the gasoline-powered vehicle sector is predicted to face challenges, as after years of strong growth, the Vietnamese motorcycle market has entered a new phase of development, with a growing trend towards public transportation and electric vehicles. Many new players in the electric vehicle sector, such as VinFast and Yadea, are putting significant pressure on traditional manufacturers.

In this context, competition is no longer focused on expanding market size but has shifted to a race for product quality, technology, and the ability to meet diverse customer needs. In response, traditional manufacturers are also accelerating the electrification process.

For Honda, after its introduction to the Vietnamese market at the end of 2024, the ICON e: electric vehicle was officially delivered to customers in the last fiscal year. In June, the e: and UC3 CUV models will also be launched.

The e: electric CUV and battery swapping cabinet at a Honda dealership on Tran Khanh Du Street (Hanoi). Photo: PV.

Simultaneously, Honda is also deploying battery swapping stations for e: CUVs and charging station solutions for new models. Many experts believe that building a supportive ecosystem will be crucial for the sustainable development of the electric vehicle market in Vietnam, and will strongly influence the competitive advantage of each electric two-wheeler manufacturer in the future.

Overall, Honda Vietnam's performance clearly reflects the challenges facing major players in the transportation industry, as they cannot simply focus on selling more vehicles, but must also find ways to maintain their leading role in a market undergoing its biggest transformation in many years.

According to the new report, Honda Vietnam is also playing an increasingly important role in the group's global production chain, exporting nearly 240,000 complete motorcycles along with components and spare parts with a total value of approximately US$542 million in the last fiscal year. Notably, from February 2026, Honda Vietnam began exporting electric motorcycles to international markets, indicating that Vietnam is being positioned as a production hub for Honda's electric motorcycles.

Source: https://hanoimoi.vn/honda-tiep-tiep-dan-dat-thi-truong-xe-may-viet-nam-976274.html