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Responding to National Brand Week and Vietnam Brand Day April 20

Việt NamViệt Nam18/04/2024

National Brand Week to celebrate Vietnam Brand Day April 20, 2024 is a unique, long-term and unique trade promotion program of the Government aimed at promoting the national image and brand through product brands.

CMC Corporation has two products that have achieved Vietnam National Brand.

Through the National Brand Week, Phu Tho province also has an opportunity to improve product quality and design and develop sustainable brands, contributing to building and promoting business brands in the province. Phu Tho currently has 2 enterprises with products achieving the Vietnam National Brand, including: Viet Tri Chemical Joint Stock Company with chemical products under the Vitrichem brand; CMC Joint Stock Company with the product brand CMC Ceramic Tiles and high-end glazed tiles CMC Galaxy.

Responding to the National Brand Week and Vietnam Brand Day on April 20, from April 15 to 21, the Department of Industry and Trade coordinated with localities and related units to hang banners on roads, business gates, supermarkets, and commercial centers in Viet Tri city, Phu Tho town, Phu Ninh and Lam Thao districts with the theme for 2024 being "Elevating core values"; promoting propaganda and dissemination of Vietnam Brand Day focusing on craft villages; individuals, reputable businesses with typical products; businesses with products achieving national brands to increase product value as well as the value of production facilities, strengthen consumer confidence and affirm the position of businesses in the market.

Through the propaganda and promotion of the Vietnam National Brand program, it contributes to raising social awareness of the role of brands in production, business and investment activities; attracting the attention of the business community and people, especially creating a spreading communication effect to the social community, thereby enhancing the image and brand of reputable businesses and products in the province.

In addition, activities in response to the National Brand Week and Vietnam Brand Day on April 20 also help to raise responsibility, strengthen coordination between state agencies and businesses, and enhance communication for the work of building and developing the Vietnam National Brand in the business community and society.

Ha Nhung

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