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In the early days of 2026, under the gentle sunshine of the Central Highlands' dry season, agricultural vehicles – often referred to as the "Ede Lamborghinis" – became the most bustling means of transporting tourists. |
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From early morning, in Buon Tuor, Hoa Phu commune, Dak Lak province, foreign visitors were fascinated by the unique vehicle. |
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Traversing winding basalt roads, the distinctive sound of engines and plumes of black smoke billowing from the vehicles, the international tourists were transported from their villages directly to the coffee plantations amidst cheers of delight. |
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Instead of observing from the sidelines, international tourists are invited to fully immerse themselves in local life. They join Ede women in carrying baskets to the fields to harvest cassava leaves, bitter melon, and wild vegetables, and they roast and grind fragrant, handcrafted coffee beans themselves. This is how community-based tourism touches the emotions of visitors from afar through the most authentic values. |
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Many female tourists were particularly impressed with the matriarchal system of the Ede people. Ms. Claire Mercler (a French tourist) expressed her admiration for seeing women not only as heads of the household, making all the decisions, but also as very active: from learning foreign languages and connecting businesses to develop tourism, to diligently preserving the cultural essence of their ethnic group. |
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At the homestays of Ms. H'Belly and Ms. H'Đor Ênuôl, the tourism philosophy is very simple: "Live authentically, do authentically." Every member of the family participates in welcoming guests: the husband drives the tractor, the wife cooks, and the children introduce the culture. |
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It is this sincerity that transforms rustic dishes and ancient stilt houses into "specialties" with a powerful appeal to international tourists. |
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Representatives from the Department of Culture, Sports and Tourism of Dak Lak province affirmed that community-based tourism is a sustainable direction, effectively developing the economy while preserving heritage. |
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Today, these farm trucks heading to the fields not only carry agricultural products, but also the pride of Central Highlands culture reaching out to the world. |
Source: https://znews.vn/khach-tay-me-tit-trai-nghiem-len-ray-bang-xe-lamborghini-e-de-post1616223.html















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