According to the National Tourism Administration, in May alone, the country welcomed more than 15.5 million visitors, with more than 1.5 million being international visitors (up 10.5% over the same period) and about 14 million domestic visitors with 9 million overnight stays at accommodation establishments. Beach destinations, islands and tourist centers recorded an increase in the number of visitors thanks to a series of activities such as fireworks, festival experiences and high-class shows with large-scale and systematic investment.
The coastal city has become a favorite destination for millions of domestic and international tourists thanks to the international fireworks festival (DIFF 2025). On the Agoda platform, Da Nang leads the country in the number of hotel booking searches during the DIFF period from May 31 to July 31, surpassing Ho Chi Minh City, Nha Trang and Phu Quoc.
The average hotel room occupancy rate in the city during this time reached 80%, while high-end hotels such as Mercure Danang French Village Ba Na Hills, Premier Village Da Nang, InterContinental Danang Sun Peninsula Resort, Novotel Danang Premier Han River, Radisson RED Danang reached 85% - 95%.
However, fireworks are just the starting point. Da Nang has planned a whole "summer festival ecosystem" with a new art show on top of Ba Na, the 2025 Da Nang Asian Film Festival, the 2025 Enjoy Da Nang festival, the Vietnam - UK Football Exchange, the Dubai - Bangkok - Da Nang flight route program... taking place simultaneously.
Cat Ba
In early June, the piers, hotels, and coastal resorts in Cat Ba are crowded, especially on weekends. The space here does not only revolve around tours to explore the bay but has expanded to a series of night experiences such as: the Green Island Symphony show - a sports - art performance, fireworks display on the sea that has set two world records; experience the Vui-fest night market, water music and new coastal restaurant clusters. According to experts, although still far from the target of welcoming 4 million visitors this year, the positive movements since the beginning of summer show that Cat Ba has succeeded in renewing itself. The festival space creates a new rhythm for the island, making visitors want to come back to explore and spend more.
"My family has been to Cat Ba many times but has never seen the center of the island as brilliant as it is now. Now, without having to go far, locals and tourists can still watch fireworks every night, it is worth the experience," said Thanh Hai, a tourist from Hai Phong.
Ha Nam
From now until the end of August, every Friday and Saturday night, the sky at Sun Urban City Festival Park Square is continuously lit up with fireworks. Located just over an hour away from Hanoi, the series of fireworks displays combined with large-scale water music shows and entertainment activities, the Vui-fest night market makes Ha Nam emerge as a weekend destination for people from neighboring areas. On weekends, the number of visitors watching fireworks at the square reaches tens of thousands every night.
Phu Quoc
In the South, Phu Quoc continues to maintain its position as a center for resort tourism and entertainment. Every night, in the Hoang Hon town area, the Kiss of the Sea light, fire and water art show becomes an indispensable part of tourists' journey to experience the pearl island.
According to a representative of Sun Group, fireworks are not only a visual product, but also a way to stimulate night tourism. The fact that visitors come early, stay long, and spend a lot shows that destinations have proactively created reasons for tourists to go - and stay. "Fireworks experiences are taken as the focal point to build an extended experience: from night markets, culinary spaces, shows, to transportation and connecting infrastructure," said the representative.
According to vnexpress.net
Source: https://baohanam.com.vn/du-lich/loat-diem-du-lich-ban-phao-hoa-suot-mua-he-166523.html
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