With similar business philosophies, goals, and development orientations, Magicwave Group and Richell Vietnam Co., Ltd. officially signed a cooperation agreement on January 2nd, 2024. Under this agreement, Magicwave became the authorized distributor of Richell branded baby products in Vietnam.
Richell Corporation was founded in 1956 in Japan. It is one of the leading corporations in children's products, household goods, and healthcare products.
Richell products consistently receive high levels of trust, confidence, and satisfaction from a large community of mothers raising young children, not only in Japan but also in many countries around the world , as they help make their journey of caring for and raising young children easier.
Magicwave became the official distributor of Richell products in Vietnam from January 2nd, 2024.
In 2023, the Tamahiyo Baby Products Award 2024 survey (a survey for parents published in two of Japan's most popular magazines, Tamago Club and Hiyoko Club) revealed that Richell products received the highest ratings from parents for their quality and usefulness for babies.
Currently in Japan, Richell branded baby products are displayed and sold in 100% of 2000 mother and baby stores, including major mother and baby chains such as Nishimatsuya, Akachan Honpo, Babies "R" Us, Aeon, and others. Richell is also available in 5000 pharmacies throughout Japan.
Mr. Honda Tomohiko – Director of Richell Vietnam Co., Ltd., stated: "Richell Group has been actively expanding its global branch network and has branches in many countries around the world, connecting with and serving customers globally. In 2020, Richell established Richell Vietnam Co., Ltd. with the goal of getting even closer to consumers in Vietnam, always listening to and understanding customer needs to continue innovating and creating, bringing customers safe, durable, convenient, and aesthetically pleasing products, contributing to improving customers' lives with useful and beneficial products."
With a professional product delivery system, Magicwave and Richell Vietnam believe that Richell's best products will reach consumers more easily through a wonderful experience for babies and loved ones in Vietnamese families.
Magicwave's appointment as the distributor of Richell brand Japanese-style feeding and weaning products for children in Vietnam will open up many great opportunities and benefits for both parties in the future. This also marks a milestone in Magicwave's development and success in diversifying its range of quality products for mothers and babies.
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