The HCM City Export 2023 event took place for the first time in 4 days from May 25 to May 5 at SECC International Exhibition Center, District 28, Ho Chi Minh City. As a companion with the Ho Chi Minh City Department of Industry and Trade, Masan Consumer brings a very prominent space, recreating the CHIN-SU booth at Foodex Tokyo - Japan in early March 5. Here, CHIN-SU is proud to introduce a set of Japanese-flavored products that are currently sold in parallel in the Vietnamese market.
Mr. Bui Ta Hoang Vu - Director of Ho Chi Minh City Department of Industry and Trade said: “In 2023, Ho Chi Minh City's industry and trade industry will continue to promote the development of industrial production, trade and services, and promote export activities to create growth momentum for the following years. We welcome exporters, including Masan Consumer, who are promoting their export strategy of outstanding products that are suitable for world consumers, and also introduce these products to the domestic market of 100 million people, giving domestic consumers the opportunity to access diverse products in line with current strong globalization trends.".
Masan Consumer is promoting the strategy of "Go Global - bringing Vietnamese brands to the world" with a target of 15% of sales in 2027 coming from international business. Success in the Japanese market is a lever for CHIN-SU spices in particular and Masan Consumer's other products in general to easily penetrate many other developed markets in the world such as Korea, Australia, Europe and North America.
Ms. Dinh Hong Van - Senior Marketing Director of Masan Consumer Goods Joint Stock Company, the unit accompanying HCM City Export 2023 this time said:Masan started out as an export company, then built a domestic production and sales company to become one of the largest consumer goods companies in Vietnam. Currently, Masan Consumer is promoting the strategy of exporting typical products to the world.
As shared, we aim to achieve 15% of sales in 2027 from international business. Currently it is only 4%, so every year we have to add 2-3% in this proportion. HCM City Export 2023 is really a practical event of the city in the context that the world is promoting economic trade after the COVID-19 pandemic.
We hope that this will be an annual event attracting the participation of many international and domestic companies, becoming a typical event of Ho Chi Minh City worthy of the fairs of countries in the region and the world.".
Told him
Useful
Emotion
Creation
Unique
