Rebranding to enhance customer experience
With the approval of the Ministry of Finance , from August 4, 2025, the Company officially uses the new brand name MB Life.
The logo “MB Life” has a short, easy-to-remember, and more friendly name for Vietnamese people. The new name brings a new look to a brand that is empathetic enough to listen to every beat of customers’ lives, to continue the mission of “Accompanying you to build happiness” in the most complete way.
According to MB Life, the change of brand name does not affect the company's rights, obligations and transactions with customers and partners according to signed contracts and agreements. In case of needing support, customers can contact MB Life directly for timely answers.
Top 6 insurance companies leading the market in new business revenue
In addition to promptly ensuring insurance benefits for customers, MB Ageas Company (now MB Life) also always promotes business development and records positive growth results.
According to MB Life, in the first 6 months of 2025, the company recorded total revenue of VND 3,094 billion, an increase of 48% over the same period in 2024.
This impressive business result has helped MB Life rise to the Top 6 life insurance companies leading the market in new business revenue.
To improve customer experience, recently, MB Life has focused on investing in building infrastructure on digital platforms, innovating tools and operating processes with projects such as M-Bro, Core Ebao...
In particular, the MBAL Style app was awarded the "Top business with smart digital products in 2025" award by Industrie 4.0 Awards.
Every year, MB Life organizes care programs to improve the experience and retain existing customers.
From July 2025 to the end of September 2025, the Company will launch a lucky draw program called "Happy Journey - Spin to Win" with more than 60,000 gifts and many incentives when buying new or renewing, combining many lucky draw activities and giving gifts to customers nationwide...
After a decade of construction and development, MB Life has affirmed its reputation and position in the life insurance market in Vietnam and always strives to change, taking customers as the center.
Up to now, the company has had over 500 affiliated transaction points and a system of business locations in many provinces and cities, with a diverse product ecosystem, meeting the maximum needs of Vietnamese customers.
Commitments in the new journey
On the new development journey, MB Life builds a new business development roadmap, commits to continue spreading the humanistic values of the Insurance industry and constantly improving service quality towards customer-centricity.
To achieve the above goals, MB Life will focus on improving management capacity, improving and innovating the product ecosystem; consolidating, developing and expanding distribution channels; and realizing campaigns to improve customer experience.
Since July 1, 2025, with the approval of the Ministry of Finance, a new product portfolio has been launched, such as: "Universal Linked Insurance - Lifetime Happiness", "Critical Illness Insurance" and a special insurance solution called "Shining Women". These new products are currently on sale nationwide.
In addition to the above products, MB Life is implementing the Amazer AI project - a new customer care feature, promising to bring a different experience to customers in need of life insurance.
It can be affirmed that the brand name change is not simply a change in brand identity, but also an affirmation of a new development stage of MB Life.
In the coming time, the company will commit to continue spreading the humanistic values of the Insurance industry; constantly improving service quality and sustainable development to be worthy of the trust of customers.
| MB Life, formerly known as MB Ageas Life, was formed by three capital contributors: Vietnam's Military Commercial Joint Stock Bank (MB), Ageas Group (Belgium) and Muang Thai Life Insurance Company (Thailand). The change of brand name does not affect the joint commitment of the capital contributors to promote the long-term and sustainable success of the company. |
Phuong Dung
Source: https://vietnamnet.vn/mb-life-buoc-chuyen-minh-chien-luoc-tren-hanh-trinh-10-nam-phat-trien-2433235.html
![[Photo] Prime Minister Pham Minh Chinh attends the opening ceremony of the National Data Center](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/8/18/b5724a9c982b429790fdbd2438a0db44)
Comment (0)