MICE EXPO 2024 contributes to "Positioning Vietnam's MICE tourism brand on the world MICE tourism map"

08/30/2024 18:02

Representative of the Organizing Committee shares information about MICE EXPO 2024.

(PLVN) - On August 30, in Hanoi, the Vietnam Tourism Association (VITA) and the Vietnam MICE Club (Vietnam MICE Club - VMC) organized the introduction of the 2024 MICE Tourism Business Connection Event program called: MICE EXPO 2024. This is an event with the scale of 500 businesses, 800 delegates attending, which will create good opportunities for businesses to further develop and promote their products...

MICE EXPO 2024 is an event organized by the Vietnam MICE Tourism Club to promote cooperation between sellers and buyers. This year's MICE EXPO 2024 is also an opportunity for tourism businesses, service providers, and related parties to meet, exchange information, learn about market trends, products, expand joint ventures, partnerships, and sign cooperation contracts in the field of MICE tourism, thereby promoting the development of MICE tourism commensurate with the potential and strengths of Vietnam tourism, contributing to the rapid and sustainable development of Vietnam tourism.

According to Mr. Vu Quoc Tri, General Secretary of the Vietnam Tourism Association, the MICE EXPO 2024 event is also a connection with the green transformation and digital transformation orientation of Vietnam tourism. The event taking place this year will be even more meaningful when it is held on September 27 - World Tourism Day with the message sent by the United Nations Tourism Organization (UNT) to member countries: Tourism and Peace.

Many tourism businesses attended the event. (Photo: VGP)

With the aim of promoting the development of MICE tourism commensurate with the potential and strengths of Vietnam tourism, contributing to the rapid and sustainable development of Vietnam tourism with the scale of 500 enterprises and 800 delegates attending, MICE EXPO 2024 is an opportunity for enterprises to introduce and promote products and together identify trends, build action plans for the coming time as well as position the Vietnamese MICE tourism brand on the world MICE tourism map.

General Secretary of the Vietnam Tourism Association Vu Quoc Tri also said that MICE EXPO 2024 has the theme "Vietnam - Green destination of MICE tourism" with the desire to target potential partners of Vietnam's green tourism destinations. At the same time, the Organizing Committee wants to promote the responsibility of the tourism community such as destinations, travel agencies and tourists to join hands to build green destinations, protect the environment and reduce waste.

The main activities of MICE EXPO 2024 will take place on September 27 at the National Convention Center, 57 Pham Hung - Cau Giay - Hanoi. The event will include the following activities: Business Matching B2B with a meeting of 150 sellers (Sellers) who are hotels, cruise ships, destinations, event venues, golf courses, event equipment suppliers, gifts and 500 buyers (Buyers) who are representatives of travel companies, event companies, media companies and other organizations; Vietnam MICE Tourism Development Forum organized by the Vietnam Tourism Association with the participation of about 300 units and businesses; Survey activities - product development and combination with the VMC Golf Cup 2024 at locations in Hanoi and its vicinity. In particular, the 2nd VMC Golf Cup will be organized in conjunction with the Fam group to create a MICE tourism product combined with sports , taking place on September 28 and 29, 2024 in Ha Long (Quang Ninh).

Source: https://baophapluat.vn/mice-expo-2024-gop-phan-dinh-vi-thuong-hieu-du-lich-mice-viet-nam-tren-ban-do-du-lich-mice-the-gioi-post523619.html