Mirae Asset Boosts Digitalization, Enhances Security and Customer Experience

With the message "Accompanying customers on a safe, convenient and optimally secure digital financial journey", Mirae Asset Finance Company (Vietnam) affirms its pioneering role in developing a sustainable digital financial platform.

Mirae Asset promotes digitalization, enhances security and customer experience - 1

Comprehensive digital transformation, enhancing user experience

As of the end of June 2025, the company's My Finance application has attracted more than 4.1 million users, providing loan registration services, payment schedule tracking, installment payments through more than 10 popular portals and e-wallets. In addition, the contract signing process is carried out electronically up to 98%, helping to save time and limit physical contact, which is especially useful in the current context.

Along with the My Finance application, other digital platforms such as Touch – which specializes in supporting 100% online loan registration, and Mirae Asset Card – an application for managing expenses and credit card payments, are also integrated into the digital ecosystem to bring a seamless and proactive experience to users. These applications play an important role in shortening processing time, increasing convenience and transparency for customers throughout the process of using financial services.

Not only focusing on experience, the company also applies artificial intelligence (AI) in customer identification and credit assessment, improving accuracy and contributing to optimizing operations. The company's information technology system is also supported by internally developed software such as telephone business software, file circulation software, appraisal software, and credit checking and risk warning systems integrated with the core system to help improve the efficiency of business processes, from consulting to appraisal and processing of documents.

Technology solutions to protect customers

To protect data and transactions, Mirae Asset Finance Company has deployed a series of security technology solutions such as OTP system, multi-layer authentication, information encryption, and upgraded firewall and access control systems at transaction offices. The new data center is fully equipped with a security monitoring system, meeting the strict standards of the financial industry.

The company is currently strictly complying with Circular 09/2020/TT-NHNN on information security and IT system safety, maintaining solutions such as PAM, NAC, DLP, and preparing to deploy a centralized security monitoring system SIEM.

In addition to investing in IT infrastructure, Mirae Asset Finance continuously conducts periodic security assessments and updates internal systems to ensure stable operations and readiness to respond to cyber threats.

Proactive Fraud Alerts – Protecting Users from the Risk of Impersonation

Faced with the rise of high-tech financial fraud, Mirae Asset Finance Company proactively issues safety warnings and instructions on how to identify fakes, helping users avoid risks.

Fraudsters often impersonate company employees, sending links to fake websites or applications such as: miraefinal.com, miraeservices.com, vaymirraeasset.com... with interfaces similar to real websites/applications. These applications do not appear on the Google Play Store or Apple App Store, and often request sensitive information or OTP codes to ask customers to transfer illegal amounts of money for illegal profit.

Mirae Asset Finance Company recommends that customers only transact through official channels:

Website:mafc.com.vn

Apps: My Finance, Touch, Mirae Asset Card

Zalo Official: Mirae Asset Finance Company Vietnam (yellow tick)

Hotline: *1234 or (028) 7300 7777

The company also confirmed that it does not charge any fees during the loan consultation and registration process. All fake platforms of scammers have no connection to the company.

Affirming commitment to developing safe digital finance

Digital transformation is an inevitable trend, but it is only truly meaningful when associated with safety and security. At Mirae Asset Finance Company, technology is not only a tool to support operations but also a foundation to build trust and protect customer rights.

In the coming time, the Company will continue to expand the digital ecosystem, closely connect with payment partners and develop many new utilities. At the same time, the Company will increase the dissemination of financial knowledge and skills to use safe digital services, helping consumers to be more confident and proactive in managing their personal finances.

Ha An

Source: https://vtcnews.vn/mirae-asset-day-manh-so-hoa-nang-cao-bao-mat-va-trai-nghiem-khach-hang-ar956177.html