Improving digital transformation skills in OCOP product business |=> Posted in Bac Giang newspaper

(BGO) - On the afternoon of June 24, at the Cultural House of the Federation of Labor of Bac Giang province, the Central Committee of the Ho Chi Minh Communist Youth Union and the Bac Giang Provincial Youth Union held a forum for digital transformation in communication and promotion of OCOP products by young people with the content "Taking the potential of the digital economy in promoting and promoting OCOP products".

Comrade Ngo Van Cuong spoke at the forum.

Attending were Mr. Ngo Van Cuong, Secretary of the Executive Committee of the Central Youth Union, Chairman of the Inspection Committee of the Central Youth Union; representative of Agricultural Trade Promotion Center, Central New Rural Coordination Office under the Ministry of Agriculture and Rural Development of Vietnam. On the side of Bac Giang province, there were Mr. Mai Son, Standing Vice Chairman of the Provincial People's Committee and representatives of a number of departments, departments and branches.

Speaking here, Mr. Mai Son emphasized: Up to now, Bac Giang has 205 products that meet OCOP standards. OCOP certified products have increased in number; Designs, designs and quality of products have been improved, gradually forming a group of typical products of the region and region, meeting the market demand. In recent years, the province has also achieved outstanding results in the field of colleges.

Comrade Mai Son spoke.

The forum organized will focus on solutions to apply the community community in the promotion and promotion of OCOP products in Bac Giang province, contributing to improving the effectiveness of the province's OCOP program in the coming period. 

This is an opportunity for youth units, cooperatives, cooperative groups, production and business establishments in the province to approach and connect with college experts in product promotion and promotion. OCOP as well as sharing experience in the application of colleges in this field.

At the same time, it is an opportunity for leaders of the province and departments, departments, branches and localities to grasp the thoughts and legitimate aspirations of young people on the path of establishing themselves, establishing a career and aspiration to master science and technology. A necessary forum at the present time, when Bac Giang province is focusing on building a digital economy in promoting and promoting OCOP products, local specialties for economic development, successfully realizing national goals. about colleges.

Comrade Ngo Van Cuong said that, along with the strengths of OCOP products in Bac Giang province, the Secretariat of the Central Youth Union wishes that in the near future, the young workforce will be the pioneer youth union members in the world. The province will make the most of the potential of the digital economy to promote and advertise OCOP products. This forum helps subjects, businesses and people access the necessary knowledge and skills to develop on digital platforms, orient their thinking and exploit the potential of the digital economy to improve efficiency. promoting OCOP products.

Youth union members share concerns about e-commerce business.

Here, the delegates focused on exchanging and discussing the following contents: Exploiting the potential of the digital economy in developing, promoting and consuming OCOP products; digital economy from the perspective of e-commerce; promote indigenous resources in the digital space. Through the sharing of successful sellers on digital platforms in regions across the country on the formula for building sales channels and building product brands.

Thereby affirming the high efficiency from e-commerce business, especially the livestream form, which is capable of bringing sellers millions of interactions with a high closing rate. This is considered an effective solution to overcome the situation of "good harvest" of agricultural products.

In particular, youth union members, cooperatives, youth cooperative groups, small and medium-sized enterprises, farms, production and business households, and OCOP subjects who are young people in Bac Giang province were suggested ways method to build a channel to sell local OCOP products, including lychee, a 5-star certified fruit. For successful implementation, it is necessary to identify local advantages, set up sales channels and audience, choose products, create stories to promote and introduce.

Delegates share at the forum.

Speakers from state agencies, representatives of e-commerce platforms, sellers on TikTok and nationwide shared about exploiting the potential of the digital economy in developing, promoting and consuming OCOP products.

According to Mr. Nguyen Lam Thanh, representative of TikTok Vietnam, the unit is carrying out a number of promotional activities, introducing Bac Giang's image to domestic and foreign friends through the channel "Bac GiangDa Sac". At the same time, actively support and create favorable conditions for entities to build a sales channel for Bac Giang's OCOP products. In which, the livestream sale of specialties: Mi Chu, Luc Ngan lychee was started and initially brought high efficiency.

Answering concerns about the characteristics of agricultural products are heavy, the shipping fee will be high, if the customer returns the goods, the product is likely to be damaged and difficult to sell, representative of Viettel Post Joint Stock Company (Viettel) Post) said that it has prepared infrastructure conditions to serve the transportation of these items. It is the same manufacturer that packs products in styrofoam boxes, chilled ice, uses refrigerated trucks, cold storage where there is a large amount of goods and uses different transport connections, ensuring orders. Agricultural products in the North will reach customers within 24 hours.

To encourage young people, production and business households, and businesses to boost production and business of OCOP products on a digital platform, a representative of the Department of Industry and Trade said that the industry will support units to open e-commerce booths to promote and introduce products widely; coordinate with businesses and functional sectors inside and outside the province to support product transportation, branding, design, branding, and traceability. Along with that, support for customs procedures, international economic contracts; Trademark Protection…

News, photo: Le Thanh