'Recharge to Keep the Earth Green' campaign reaches Gen Alpha on multiple platforms

Cartoon teaches children how to keep the Earth Green

Among the impressive animated films for children, it is impossible not to mention the series "Susu Hero Duo Joins Forces to Take Action - Keep the Earth Green". In episode 1, the film "captured the hearts" of millions of young viewers with the fighting scenes of the SuSu Hero duo with the Garbage Monster, shown with spectacular 3D effects. The superhero duo used advanced weapons to "analyze" the opponent's structure, "recycle" the Garbage Monster with "cleaning rays" and "beautifying rays", and finally subdue the ugly Garbage Monster into an amusement park, returning peace and beauty to the city.

Episode 1 is invested in the world's leading 3D animation effects and techniques.

Following episode 1, recently, the brand continued to release the movie "Recharge, Keep the Earth Green - episode 2 "The Great War with the Dust Monster". This episode has been improved in the style of Japanese Anime. After 1 month of release, the film has reached more than 6 million views on the Youtube platform. The brand also uses a variety of channels for children and mothers on social networks, releasing many shortened versions of the film, in order to reach children on many different channels with many aspects of content and "valuable" film scenes that are extremely loved by young audiences.

In addition to the unique Anime-style drawings, Episode 2 also features many short versions to reach children on social media platforms.

The core content of the film revolves around the journey of SuSu and Hero to rescue the Air that has been heavily polluted by household emissions, turning into a ferocious Dust Monster. Through planting trees to purify and regulate the air, the Dust Monster has returned to being fresh and peaceful Air. The film scores points with children and the entire parent community when it continuously treats the audience to exciting fighting scenes and creative monster counterattacks, not using violent punches and kicks but using gentle, intelligent techniques such as spraying water, planting trees, and purifying smoke and dust. Interspersed with the fighting scenes are bursts of laughter with adorable moments of the two Divine Beasts and the Air after being purified, so beautiful and peaceful.

Teaching through cartoons is not a strange form, but it is extremely effective for children because it will help them easily concentrate and always feel excited when acquiring new knowledge. In particular, with detailed and instructive images such as the tree planting operation in the movie Dust Monster War, children will have an intuitive, easy-to-remember, easy-to-learn view and practice planting trees at home. Although it is an episode about fighting and many humorous moments, the humanity and reality in the film are still subtly expressed by the brand. Dust Monster is not completely destroyed but is purified into fresh Air, as well as a metaphor for the pollution that is difficult to completely eliminate, but as long as children join hands to "Recharge, keep the Earth Green", the environment will always be clean and beautiful.

Dust Monsters are not completely destroyed but need everyone's cooperation to protect the environment.

https://www.youtube.com/watch?v=Ez6LMA-j8yU

Minh Khue (3rd grade student, Binh Thanh District) excitedly shared: "I like the image of SuSu and Hero fighting very quickly and intelligently. Thanks to understanding the opponent's weaknesses, the two team leaders defeated the Dust Monster by sowing seeds, spraying water and photosynthetic rays to grow trees and purify dust and smoke."

Hoang Minh (5th grade student, District 1) said he really liked the two magical beasts when they drank a full stomach of water to be able to water the plants, helping to purify the Dust Monster: "The two magical beasts in this episode are so cute, I watched over and over again the part where their bellies were full from drinking too much water."

Meaningful game "Tree Matching Arena", the more you play, the more attractive it becomes

Sharing the same desire to encourage children to plant trees and protect the Earth, Vinamilk SuSu and Vinamilk Hero brands also launched the board game "Tree Grafting Arena" which is both an entertaining game and incorporates images of green potted plants to convey the message of joining hands to plant trees and help the environment become cleaner.

Accordingly, children collect game cards in each carton of Vinamilk SuSu and Vinamilk Hero milk to play together without using any other tools such as maps or dice. The rules of the game are extremely simple and easy to understand: each child takes turns drawing cards to create the longest line connecting the flower pots, each successfully connected flower pot will be counted as 1 point, in addition, players will also get points from special function cards. Continue playing until all cards are used up, the winner is the one with the most points.

Meaningful board game "Tree Matching Arena" for children

Each card is beautifully designed, especially the function cards can create unexpected "twists" with many different "strategies", not only making the game more and more interesting but also satisfying the rich imagination of children. Therefore, although it has just been released, the game "Tree Matching Arena" has been supported by children, who have sought after and collected the game cards.

Representatives of Vinamilk SuSu and Vinamilk Hero brands said: "To create this "unique" board game set, we have researched many domestic and international board games, with the goal of creating a completely new way of playing, escaping the boredom of board games that are too familiar to children. Thereby helping children both have fun and explore the world around them with unlimited imagination and creativity, while inspiring them to build awareness to keep the Earth green."

The game "Extremely cool tree matching arena" attracts many children to participate.

As the leading milk producer in Vietnam, it can be seen that Vinamilk has shown its dedication not only in caring for the nutrition of the future generations of Vietnam, but also in creating beneficial spiritual "dishes", fostering imagination, creativity and awareness of preserving the green planet from an early age. Let's wait and see the next media publications from the Vinamilk SuSu and Vinamilk Hero brands to continue the journey of nurturing the spirit of protecting the green Earth for future generations.

Source: https://thanhnien.vn/nap-nang-luong-giu-trai-dat-xanh-chien-dich-tiep-can-gen-alpha-tren-da-nen-tang-185240621145921846.htm