Reviving the tourism industry is one of the key tasks that the New Zealand government will carry out after controlling the Covid-19 pandemic. Newly released statistics show that the country's tourism industry is increasingly contributing to the economy .
According to Statistics New Zealand, in the year from March 2024 onwards, the country welcomed nearly 3.2 million international tourists , an increase of nearly 45% compared to the previous year. Of which, tourists from Asia increased the most, with an increase of 168%; followed by groups of tourists from the Americas with an increase of more than 59%, visitors from Europe increased by nearly 26% and visitors from Oceania increased by 18.4%.

International tourism to New Zealand is recovering strongly. Source: Air New Zealand.
Not only did the number of visitors increase, but spending by foreign tourists to New Zealand also increased by 60% to NZ$16.9 billion, bringing their spending back close to pre-pandemic levels. Foreign tourist spending contributed 17.2% to the country’s exports of goods and services and contributed NZ$1.7 billion in value-added tax, an increase of nearly NZ$700 million.
In addition to tourists, spending by international students coming to New Zealand to study short-term courses lasting less than a year also increased by more than 76% to NZ$3.8 billion.
In contrast to international arrivals, New Zealand’s domestic tourism has declined. Statistics New Zealand figures show that domestic visitor spending fell 2.5% to NZ$27.5 billion. Household spending on travel and business spending on travel also fell by 5.8% and 8.4% respectively.
Despite the decline in domestic tourism, the total direct contribution of the tourism industry to the New Zealand economy still increased strongly by 16% to a total of NZD 17 billion, accounting for about 4.4% of the country's GDP.
Source: https://bvhttdl.gov.vn/nganh-du-lich-new-zealand-dang-phuc-hoi-nhanh-2025022715331116.htm
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