Bustling "Book tour"

Omega Vietnam Book Joint Stock Company (Omega Plus) has just launched a series of programs called Autumn Book Tour. Accordingly, readers in some provinces and cities such as Da Nang, Khanh Hoa and Ho Chi Minh City had the opportunity to meet and talk with Professor Tran Van Tho, author of the book Memories to the Future.

Optimistic signals about the release

Memories of the Future (Omega Plus and Da Nang Publishing House) by Professor Tran Van Tho was published in May 2025. Thanks to the effect of the summer Book tour series, it has been reprinted many times.

During the Autumn Book Tour, Professor Tran Van Tho continued to have book exchange trips with students of the following schools: Dong A University (Da Nang), Pacific University (Khanh Hoa) and Ho Chi Minh City University of Economics. Thus, including both trips, Omega Plus brought Professor Tran Van Tho to exchange at 10 universities across the country, not to mention the discussion and book introduction program at two intellectual clubs in Hanoi and Ho Chi Minh City.

Writer Camille Laurens interacts with readers at the branch of the Vietnamese Women's Publishing House (HCMC), concluding the "Book tour" series in Vietnam.

“Book tour” is a familiar concept in publishing activities around the world but is still quite new in Vietnam. “Book tour” is understood as a series of activities of authors or translators carried out at many different locations to introduce their works. One of the most active “Book tour” organizers today is Times Books Joint Stock Company.

This unit has started the “Book tour” activity with the journey to introduce the publication Lifelong Learning in October 2023. Then in turn, Semiconductor Battlefield, Intuition and Your Creative Instinct, Five Continents - Italian Cultural Identity.

Notable among these is the publication Chatting with Gen Z by author Tran Si Chuong with more than 20 "Book tour" events in Hanoi, Hue, Dong Nai, Ho Chi Minh City..., reaching tens of thousands of young people.

Reaching a large number of readers, and the right audience for the book, “Book tour” is considered an effective tool to increase the number of publications. According to Mr. Vu Trong Dai, Director of Times Books, up to now, Lifelong Learning has been reprinted 5 times, and Conversation with Gen Z has been reprinted 3 times. “Although effective, we only organize “Book tours” for books that have positive meaning to society,” said Mr. Vu Trong Dai.

Give opportunities to readers far away

At the end of October, the “Book tour” of writer Camille Laurens, a member of the Goncourt Academy (France), attracted much attention in the Vietnamese publishing industry. During this time, writer Camille Laurens attended seminars, met and interacted with readers in Hanoi, Hue and Ho Chi Minh City.

“Knowing that Vietnamese readers welcome, read and learn deeply about me like that is a great encouragement. I was also quite surprised by the questions that everyone asked me. In particular, because I am interested in Vietnam, I also asked back, so that after finishing the “Book tour”, I will research deeply and learn more about Vietnamese literature. I will definitely use my experiences in Vietnam for my future works,” writer Camille Laurens shared.

For many readers, meeting their favorite author, especially one from a foreign country, is a valuable opportunity. Attending the exchange program with writer Camille Laurens in Ho Chi Minh City, Mr. Nguyen Anh Tuan (living in Cho Quan ward, Ho Chi Minh City) brought all the writer's works published in Vietnam to ask for her signature.

“I have read all the works of writer Camille Laurens published in Vietnam. There are many things I want to ask the author but I thought I would keep them to myself. I never expected to have the opportunity to talk to the author herself today. This is truly a memorable experience and an inspiration for me and other writers about the power of words,” said Nguyen Anh Tuan.

According to Mr. Vu Trong Dai, in the past, most of the readers in Hanoi and Ho Chi Minh City had the opportunity to meet and interact with authors and translators. Now, through the "Book tour", authors, translators and books can travel to many different provinces and cities. Readers in the localities, especially those in non-central areas, in addition to understanding more about the book, they can access it, thereby learning and gaining more knowledge thanks to direct interaction and exchange with authors and translators.

“Normally, it is very difficult for readers to participate in programs with famous experts, sometimes even having to pay a large fee. But now, they benefit a lot when participating in “Book tour” programs, where not only the book is limited, but many issues that readers are interested in are also enthusiastically shared by experts. This is a huge value that is difficult to measure in terms of money,” said Vu Trong Dai, Director of Times Books.

HO SON

Source: https://www.sggp.org.vn/nhon-nhip-book-tour-post822397.html