Fresh perspectives on Vietnamese and Japanese culture and tourism.

According to the Director of the Vietnam National Tourism Administration, Nguyen Thi Mai Hoa, the contestants in the "Colorful Vietnam - Japan 2026" competition brought fresh, youthful perspectives and emotionally rich stories about Vietnamese and Japanese culture and tourism.

On May 5th, the final round of the Vietnam-Japan Colors Contest 2026 took place in Hanoi , attracting the attention of numerous students and organizations in the fields of tourism, education , and international cooperation.

Attending the event were Ms. Nguyen Thi Hoa Mai, Deputy Director General of the Vietnam National Tourism Administration; Mr. Nguyen Phu Binh, former Deputy Minister of Foreign Affairs , former Vietnamese Ambassador to Japan, and Vice President of the Vietnam-Japan Friendship Association; representatives from the Japanese Embassy in Vietnam and the Japan National Tourism Organization (JNTO)…

The Vietnam-Japan Colors 2026 competition is organized to create an academic space connected to practical applications for students; thereby enhancing their understanding of the distinctive cultural values ​​of the two countries, promoting a mindset for tourism development towards experiential, creative, and sustainable approaches, and contributing to the development of international integration capabilities for the younger generation.

Deputy Director of the Tourism Department Nguyen Thi Hoa Mai delivered a speech.

The competition brought together 24 universities and colleges nationwide, with teams from various fields such as tourism, foreign languages, and international studies. According to the Organizing Committee, throughout the rounds, contestants demonstrated solid knowledge, analytical skills, systematic thinking, and the ability to apply theory to practice, along with a spirit of creativity and proactive integration – core elements of high-quality tourism human resources in the new context.

The final round brought together the 10 best teams, showcasing their comprehensive abilities in knowledge, critical thinking, and international integration skills. The final results were as follows: First prize went to Mochi Mochi (Hanoi University of Industry), second prize to Giao Hoa (Vietnam Academy of Agriculture), and third prize to Samurai (Water Resources University). Two consolation prizes were awarded to Ouren (Thang Long University) and J&V (University of Culture).

In addition, the Organizing Committee also awarded supplementary prizes for Media Ambassador, Most Impressive Color, and Partnership.

Awards were presented to the participating teams.

Speaking at the final round, Deputy Director of the Vietnam National Administration of Tourism Nguyen Thi Hoa Mai stated that the competition not only had academic significance but also a strong ripple effect, inspiring young people in both countries. The contestants brought fresh, youthful perspectives and emotionally rich stories about Vietnamese and Japanese culture and tourism.

She emphasized that the comprehensive strategic partnership between the two countries is built not only on economic, trade, and investment cooperation, but also nurtured by cultural and people-to-people exchanges. It is this mutual understanding and respect that has created a lasting bond between the people of the two nations.

According to her, the greatest value the competition brings is not only knowledge but also the affection and concern of the younger generation for the culture and people of each country. This will be the force that will act as "tourism ambassadors" in the future, contributing to promoting the image of the country to the world.

Mr. Nguyen The Minh, Head of the Organizing Committee, said that the competition has inspired students to proactively learn about, preserve, and spread traditional cultural values, while also fostering an integrated mindset and the ability to adapt to an international environment. This is also an important foundation for promoting sustainable tourism development and deepening Vietnam-Japan cooperation in the new era.

Through a series of experiential, creative, and academic activities, the competition contributes to spreading a new approach to tourism development: Shifting from resource exploitation to value creation, from destination promotion to building a deep cultural experience ecosystem, in line with global tourism development trends.

Source: https://phunuvietnam.vn/nhung-goc-nhin-tre-trung-ve-van-hoa-du-lich-viet-nhat-238260506110221349.htm