Nike launches new sports shopping space in Hanoi.

The Nike store at Vincom Ba Trieu boasts a space with many amenities and interior and exterior graphic design that differs from previous physical stores.

The newest Nike store at Vincom Ba Trieu is designed like a home, aiming to optimize the shopping experience for customers, especially sports enthusiasts. Inside, the store is furnished with household items such as chairs and sofas. The shoe display area features a novel design, creating the feeling of having shoe racks in a customer's own home.

The shopping space inside a Nike store. Photo: Nike ACFC

Additionally, the glass walls inside and outside the store are decorated with graphic images, creating a striking visual impact. These graphic images are the design work of renowned illustrator Xoana Herrera. Xoana combines her signature exaggerated design style with geometric visual art forms to create her works.

Outside the Nike store at Vincom Ba Trieu. Photo: Nike ACFC

Nike began launching stores with this distinctive design in 2018 in many countries around the world. This was the brand's solution to the challenges posed by online shopping. Through this innovation, Nike aims to upgrade the in-store shopping experience, helping users find products that suit their training needs and fashion style while creating a "home away from home" feeling when shopping.

A section of wall displaying shoes at the Vincom Ba Trieu store. Photo: Nike ACFC

The first store featuring this innovative design is located in Los Angeles, USA, with a spacious 423 square meter area. Nike has included a bar called the "Sneaker Bar" to allow customers to interact directly with expert consultants, who are also real athletes, thereby helping them choose products that suit their individual needs.

The store at Vincom Ba Trieu still stocks a full range of items such as pants, shirts, various types of training shoes for different sports, and accessories. The brand stated that the Vincom Ba Trieu store is the beginning and plans to expand the chain of stores to many locations. "Not only is it a place to inspire and motivate athletes to train, Nike wants to become a 'home' for young people who love fashion," a brand representative affirmed.

Hoai Phuong

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