Nikon acquires high-end video camera maker RED

Nikon has announced the acquisition of RED Digital Cinema, a renowned maker of high-end digital cinema cameras, for an undisclosed price. This is Nikon's largest acquisition to date.

According to Neowin , founded in 2005 by Oakley founder Jim Jannard, RED Digital Cinema has established itself as a pioneer in digital cinema cameras. Headquartered in California (USA), the company has about 220 employees and has made a name for itself with high-end cinema cameras such as the RED One 4K and V-Raptor X. RED cameras have been used in countless feature films and TV shows such as The Killer, Rebel Moon and Queen's Gambit . It is a favorite brand of top cinematographers in Hollywood.

Nikon has acquired the maker of movie cameras favored by Hollywood filmmakers.

RED

The acquisition will allow Nikon to tap into RED's expertise in digital cinema technologies like image processing and color science . It also ends a patent dispute between the two companies over video compression technology that began last year.

In a statement, RED President Jarred Land said it was a “significant milestone” combining Nikon’s optical heritage with RED’s innovation. “Together, Nikon and RED are poised to redefine the professional digital camera market, promising an exciting future of product development that continues to push the boundaries of what is possible in film and video production,” he said.

For its part, Nikon has expressed its goal of expanding into the professional digital cinema market with RED's experience and talent. In an official blog statement, the company said: "Nikon will leverage this acquisition to expand in the rapidly growing professional digital cinema market, building on the foundations and business networks of both companies, promising an exciting future of product development to push the boundaries of what is possible in film and video production."

Source: https://thanhnien.vn/nikon-thau-tom-nha-san-xuat-may-quay-phim-cao-cap-red-185240309065603485.htm