Designer Han Phuong: The journey of 'Igniting' the heritage of Vietnamese Ao Dai. |
The Global Student Fashion Week 2025 marks the beginning of the world's first ever student fashion week. The event brought together 1,500 guests, featuring impressive opening performances from universities, along with 100 dancers, 30 beauty queens/male models from various countries, 50 runners-up from universities across the country, and a parade of representatives from 450 club presidents/vice presidents.
Fashion designer Han Phuong (in the middle) and delegates attending the Global Student Fashion Week 2025. |
Participating in this event, designer Han Phuong breathed life into her "Mountain Flowers" collection, and through this collection, she wanted to convey a message with the unique cultural significance of the region in the JOURNEY OF "IGNIZING" THE HERITAGE OF VIETNAMESE AO DAI and spreading the love of Ao Dai to Vietnamese and international students.
Designer Han Phuong – Founder of the Viet Phuong Ao Dai brand. |
Designer Han Phuong is the founder of the Viet Phuong Ao Dai brand. With over 20 years of experience in traditional costume design, she has made significant contributions to the preservation, conservation, and promotion of the Vietnamese Ao Dai, especially in the field of traditional costume design.
Misses, beauties, and models from Vietnam and internationally showcased the "Mountain Flower" collection by designer Han Phuong at the Global Student Fashion Week 2025 . |
At the Global Student Fashion Week 2025 announcement event, designer Han Phuong opened the show with her "Mountain Flower" collection, showcased by beauty queens, models, and celebrities from Vietnam and other countries, including Japan, South Korea, Thailand, Laos, Cambodia, the Philippines, Myanmar, and Singapore.
Designer Han Phuong and international models in traditional Vietnamese ao dai. |
The "Mountain Flowers" collection of traditional ao dai (Vietnamese long dress) embodies the cultural identity of the ethnic minorities in the northern mountainous region of Vietnam. It contributes to preserving national cultural identity, honoring the beauty of Vietnamese women, and promoting the heritage of the Vietnamese ao dai to international friends.
Some designs from designer Han Phuong's "Mountain Flowers" collection. |
The "Mountain Flowers" collection spreads the natural beauty and culture of the Viet Bac highlands to the public in Hanoi. With this collection, the designer and her brand received high praise from professionals and audiences.
Intricate embellishments are showcased in the "Mountain Flowers" collection. |
The selection of high-quality materials along with handcrafted embellishments and embroidery adds a unique touch to the outfits. With the theme "Mountain Flowers," the floral motifs, branches, rocks, and colors of each garment reflect the overall spirit of the collection. All elements are harmoniously combined, simultaneously showcasing the cultural values and characteristics of the highlands while ensuring aesthetic appeal and practicality.
Regional cultural values are celebrated in each design. |
A striking feature of Viet Phuong's ao dai designs is the incorporation of cultural elements and distinctive regional characteristics. Designer Han Phuong has been very successful in creating and integrating natural landscapes and regional culture into each artwork. The outfits in her "Mountain Flowers" collection have breathed new life into the Global Student Fashion Week 2025.
Designer Han Phuong made her public debut at the announcement ceremony for the Global Student Fashion Week 2025. |
Concluding a successful debut performance at the Global Student Fashion Week 2025 announcement event, designer Han Phuong and her Vietnamese ao dai brand Viet Phuong left a strong positive impression on fashion enthusiasts with their spectacular and visually stunning "Mountain Flowers" collection. This promises continued creativity and dedication from designer Han Phuong to the Vietnamese fashion industry, showcasing high-quality collections and spreading the values of traditional national culture.
Source: https://baoquocte.vn/ntk-han-phuong-hanh-trinh-thap-lua-di-san-ao-dai-viet-312028.html






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