The female Party Secretary live-streams selling durian with her fellow villagers.

On August 24th, in Ea Knuếc commune, the Steering Committee for Breakthroughs, Development of Science and Technology, Innovation and Digital Transformation of Ea Knuếc commune, in coordination with relevant units, organized the program "Female Party Secretary Live Streams Selling Durian with Villagers". Ms. Ngo Thi Minh Trinh, Secretary of the Party Committee of Ea Knuếc commune, along with representatives from the Krông Pắc Clean Agriculture Cooperative and Viet Nong Phat Agricultural Company Limited, co-chaired and led the live session.

Delegates and citizens attending the program

Attendees included representatives from the Provincial People's Committee Office; the Department of Science and Technology; the People's Committee of Ea Knuếc commune; and the Business Association, cooperatives, and enterprises from within the province and abroad. The program was broadcast live on the TikTok and Facebook channels "Dak Lak Agricultural Products in Four Seasons," attracting hundreds of people to participate in the durian orchard and generating over 60,000 interactions online.

With the theme "Fragrant like a promise, sweet like the people's hearts," the live session in Ea Knuếc commune is considered the starting point for the "One KOL per commune/ward" model – where commune leaders, farmers, and the community become storytellers, promoting local specialties and images on digital platforms.

Ngo Thi Minh Trinh (seated in the middle), Secretary of the Party Committee of Ea Knuếc commune, introduces the first-grade specialty durian at the live session.

The livestream session "Female Party Secretary Livestreams Selling Durian with Villagers" has contributed to affirming the locality's self-reliance in digital content, helping farmers become more confident in accessing new markets; bringing technology closer to agricultural production and consumption; and contributing to achieving the goal of the digital economy accounting for 30% of Dak Lak province's GRDP by 2030…

Through two livestream sessions, the organizers announced that they had successfully finalized orders for over 60 tons of durian, both retail and wholesale.

Mr. RaLan Truong Thanh Ha – Deputy Director of the Department of Science and Technology of Dak Lak province (from the left) speaks at the live session.

In particular, the brand "Ami Kâo Durian – Mother's Durian" is introduced, associated with the story of the diligence and perseverance of Dak Lak farmers and the message of clean, safe, and high-quality agricultural products.

With the concerted efforts of the Party Committee, the government, businesses, and the people, Dak Lak durian in particular and Dak Lak agricultural products in general will continue to assert their position and reach further in domestic and international markets – a clear testament to the power of science and technology and digital transformation in agriculture.

Thao Nguyen - Hoang Pham

Source: https://skhcn.daklak.gov.vn/nu-bi-thu-livestream-ban-sau-rieng-cung-ba-con-buon-lang-19776.html