Oppo's AI development strategy is geared towards user-friendliness.

Over the past decade, artificial intelligence (AI) has become one of the most important development trends in the smartphone industry. Leading technology companies such as Apple, Samsung, Huawei, and Oppo have all invested heavily in AI, aiming to deliver advanced features and improve user experience. However, each company's approach to AI differs significantly.

When talking about AI, we should pay attention to a name that isn't new but has made remarkable progress recently.

Recently, Oppo announced its AI strategy, revealing a unique yet bold approach to leveraging AI to reach a wider audience and serve users' needs, even the smallest ones.

"AI shouldn't be a luxury."

Oppo believes that AI shouldn't be a luxury but a useful and accessible tool for everyone. The company aims to have 50 million users experience its AI-generated features by the end of 2024. This is part of a larger strategy to popularize AI technology, especially in the sub-$1,000 phone segment. This differs from many other companies, where AI features are typically introduced first on high-end products before spreading to lower-end segments.

For Oppo, AI shouldn't be a luxury.

Oppo's goal is not just to offer advanced AI features to a select few high-end users, but to make these features more accessible and widespread. This reflects their commitment to creating a better user experience for everyone, regardless of product price.

Strength lies in unity.

One of the key factors that sets Oppo apart in AI development is its strategic collaboration with leading technology partners such as Google, MediaTek, and Microsoft. Besides relying on its own internal research and development capabilities, Oppo also combines the strengths and expertise of its partners to refine and optimize its AI technology.

Collaborating with AI giants is a way for Oppo to strengthen its capabilities while maximizing the power of collaboration.

In collaboration with Google, Oppo has successfully integrated Google Gemini's Large Language Model (LLM) into its products. This not only improves the performance and capabilities of AI features such as AI Writer and AI Recording Summary, but also allows Oppo to effectively apply the most advanced AI technologies.

With MediaTek, Oppo focuses on optimizing chip performance, ensuring their products can handle AI tasks smoothly and efficiently. The collaboration with Microsoft also brings significant improvements in speech and text conversion, as well as connectivity between phones and computers, helping to create a seamless and comprehensive AI ecosystem.

Overall, Oppo's approach to popularizing AI, combined with strategic partnerships with leading partners, has helped them create a distinct and unique identity that sets them apart from their competitors.

Undeniable progress

By combining collaboration with the development of its own AI capabilities, Oppo has quickly reaped the rewards. Recently, the company made a breakthrough in AI development by deploying a Large Language Model (LLM ) with 7 billion parameters directly on its devices. This is a significant achievement, especially considering the complexity and resource requirements of large language models. Oppo's LLM is not only advanced technology but also deeply integrated into its products.

These features significantly improve the user experience by automating complex tasks and providing smarter services. For example, AI Writer can assist users in quickly and accurately drafting documents, while AI Recording Summary can automatically summarize conversations, saving time and increasing work efficiency. Integrating LLM directly into the device helps Oppo minimize latency and enhance user security, as data doesn't need to be transferred back and forth between the device and the cloud server.

Users benefit greatly from Oppo's differentiated strategy.

Oppo's AI strategy will immediately bring many practical and significant benefits to users.

Oppo aims to make AI accessible to everyone, rather than focusing on just a few high-end segments.

More importantly, Oppo not only focuses on high-end products but also integrates AI technology into all its product categories. This allows more users to access advanced technology without having to worry too much about the cost. Improved AI technologies in the field of imaging and video enhance image and video quality, making photography and videography easier and higher quality. Users can easily capture beautiful moments and share them with friends and family quickly and with high quality.

Oppo's integrated AI ecosystem, both on-device and in the cloud, delivers a seamless experience across devices and services. This allows users to easily transfer and synchronize data from phones and tablets to personal computers, enhancing convenience and productivity. Furthermore, Oppo consistently implements measures to protect user data and minimize algorithmic bias, ensuring optimal protection of user information.

Source: https://thanhnien.vn/oppo-with-ai-development-strategy-to-get-closer-to-users-185240625093641814.htm