DIFF season is off to a great start
Unique charm
On the evening of June 2.6, the opening night of Da Nang International Fireworks Festival - DIFF 2023 sponsored and co-organized by Sun Group took place impressively. After 3 years of waiting, the DIFF audience could once again see the sky and the Han River as one, when the "fireworks" display between the Da Nang fireworks team - Vietnam and the JoHo Pyro team - Finland took place.
While the home team Vietnam tells the story of peace and friendship through the theme "Da Nang - the timbre of peace", Finland expresses intense emotions and love for life in the theme "Starting the Year". heart movement”.
Fireworks show by JoHo Pyro team – Finland
Rarely, people love and consider fireworks as a premium specialty like in Da Nang. Therefore, the return of DIFF is highly anticipated by tourists, and city leaders expect it to be a strong "bump" for Da Nang tourism.
Over the past 11 years, the Danang International Fireworks Festival (DIFF) has brought to the city a brand that makes its own charm. 2017 is a memorable milestone when DIFF is socialized, the City People's Committee assigns Sun Group to organize with the expectation of creating a strong mark for Da Nang in 2017 and in the future will affirm DIFF as a "festival" must come” with friends in five continents. Then DIFF did a very good job of that mission for many years before the pandemic hit. DIFF 2023 with the theme "World without distance" is an affirmation of efforts to promote the strong recovery of world tourism in general and Vietnam and Da Nang in particular after the epidemic.
Tourists flock to places to watch fireworks in Da Nang
Attractive festivals and events or more broadly, unique tourism products that are well-invested and organized by the private sector are gradually asserting an important role in bringing tourists back to the destination. promote tourism growth.
In fact, successful localities that create attractive festivals and events with distinct identities have achieved impressive results in terms of the number of visitors. After the pandemic and the impact of the economic recession, this is really the right way to do it and should spread to localities that consider tourism as a spearhead economic sector.
Dr. Nuno F. Ribeiro, Senior Vice President of Tourism and Hospitality Management, RMIT University Vietnam in a tourism conference organized by the Newspaper Invest The organization in March 3.2023 commented: “Most tourists are not just looking for a trip but an experience. The richer that experience, the more quality it makes visitors excited, want to come back to discover more and do not hesitate to "open the wallet".
With Da Nang, to become an attractive destination, this summer, the Han River city not only has DIFF but also countless new experiences to invite visitors to enjoy. But the return of DIFF is really a strong mark that helps affirm the leading tourism brand in the country.
Efforts for the "pride" of the city
Mr. Nguyen Van Binh, Chairman of Central Sun Group, said that so far more than 80% of tickets for 5 nights of fireworks have been sold. Particularly for the opening night, tickets were sold out as soon as the organizers announced information about the festival in a few days. That shows the great attraction of DIFF after 3 years of suspension because of the epidemic.
The DIFF stands were full on the opening night of 2.6
In addition, Sun Group continues to accompany Da Nang City People's Committee to organize a series of events on the sidelines of DIFF, to affirm Da Nang as "Asia's leading festival-event destination" that tourists do not should skip this summer.
The most attractive festivals must be mentioned such as Lantern Festival, B'estival Food and Beer Festival, Korean Cultural Festival, French Cultural Festival... at Sun World Ba Na Hills. Along with that, there are many interesting, modern and traditional experiences that are still being held in parallel throughout the summer of Da Nang, on all roads and destinations.
Asia Park alone has organized many music nights since the beginning of summer, with the presence of famous DJs from the land of Kim Chi, launching a traditional water puppet show, experiencing flying with hot air balloons, bringing the world to life. to constantly bring new experiences to visitors.
Festive atmosphere at Sun World Ba Na Hills this summer
In recognition of the fact, thanks to the return of DIFF, a series of service businesses, restaurants, hotels and yachts on both sides of the Han River have also had the opportunity to be "popular", when actively launching combo packages. “eat dinner, watch fireworks”…
The explosive opening night with a busy stream of visitors is a sign of prosperity for DIFF and Da Nang tourism. Ms. Ngo Thi Kim Yen, Vice Chairman of Da Nang City People's Committee, admitted that the return of the fireworks festival is a great effort and effort of the city. At the same time, the companionship of Sun Group also plays an important role in helping Da Nang to implement DIFF 2023.
According to Yen, this fireworks festival is expected to be a push to help Da Nang tourism return to the way it was before the Covid-19 epidemic. With the support of businesses, Da Nang city organizes 28 companion events over a month of the fireworks festival and is expected to welcome more than 1 million visitors.
