The journey in Ban Lien of "Haha Family" has created a local tourism fever.
The MV "Bac Bling" by singer Hoa Minzy in collaboration with artists Xuan Hinh, Masew, Tuan Cry and more than 300 Bac Ninh people, released in March 2025, has "caused a fever" on Vietnamese and international social networking platforms. "Bac Bling" not only has hundreds of millions of views, but also tops many music charts in Vietnam and internationally: Japan, Korea, Singapore, Australia... The MV "Bac Bling" also created a phenomenon of covers (singing again), reactions (viewers' comments on the MV) on social networks. Accordingly, in many international reactions, many people said they were not only attracted by the music but also the beauty and people of Vietnam portrayed in the MV. They expressed their desire to visit Vietnam or the land in the MV once. The effect of the MV "Bac Bling" has helped the scenic spots and tourist attractions of Bac Ninh appear in the MV to be searched by many people. From this attraction, Bac Ninh province has organized 2 free tours every Saturday and Sunday, lasting until the end of June 2025 to attract tourists.
Meanwhile, the reality TV show “Haha Family”, broadcast in June 2025 on VTV3, also effectively promoted tourism. Five artists: Jun Pham, Rhymastic, Bui Cong Nam, Ngoc Thanh Tam and Duy Khanh lived in a village, in the countryside and farmed with the local people. The first episodes of the journey in Ban Lien, Lao Cai province, created a “fever” on social networks about the wild, majestic, and colorful beauty of the Northwestern highlands. The highlights are the simple people, the unique customs and cuisine. The success of “Haha Family” is not only in terms of viewership but also in spreading and effectively promoting tourism. “Haha Family” has created a trend of “packing up and going” to Ban Lien on social networks. Accordingly, Ms. Vang Thi Thong's house, the main filming location of the program, has been fully booked for 3 months (July, August and September). At the same time, neighboring homestays are also welcoming guests in droves. Thanks to this success, the 5 artists of "Haha Family" were awarded Certificates of Merit by the Department of Culture, Sports and Tourism of Lao Cai province for their outstanding achievements in tourism activities of the province.
Not only in Ban Lien, but the next stages of “Haha Family” in new lands are always anticipated by viewers. For example, the new journey in Ly Son and Sa Huynh of Quang Ngai also made many viewers of the program take the opportunity to go there to explore like the artists.
In fact, not only the MV “Bac Bling” or “Gia Dinh Haha”, but before that, many singers such as Den Vau, Bich Phuong, Van Mai Huong, Vicky Nhung, Hoang Thuy Linh, Masew… have created music products combining to introduce the beauty of many regions of our country. Meanwhile, reality shows such as “2 Days 1 Night”, “Hanh Trinh Ruc Ro”, “De Nhat Moi Sinh”… also bring to viewers many unique locations and indigenous cultures on the S-shaped strip of land. It can be said that music videos and reality shows are effective tourism promotion ambassadors with strong influence. More importantly, these programs have been creating a tourism community with a tendency to experience and learn about culture, arousing the love of the homeland of every Vietnamese person.
BAO LAM
Source: https://baocantho.com.vn/quang-ba-du-lich-qua-noi-dung-giai-tri-a188813.html
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