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Quang Ninh focuses on developing MICE tourism

On August 21, at Ha Long International Port (Bai Chay Ward), the Department of Culture, Sports and Tourism of Quang Ninh province held a ceremony to welcome a group of 600 multinational tourists in the form of tourism combined with conference and seminar activities (MICE).

Bộ Văn hóa, Thể thao và Du lịchBộ Văn hóa, Thể thao và Du lịch21/08/2025

Quảng Ninh chú trọng phát triển du lịch MICE - Ảnh 1.

Lion dance welcomes international tourists to Ha Long.

The above delegation is from the multinational corporation Three International, coming from about 30 countries and territories. During their stay in Quang Ninh , the delegation will visit Ha Long Bay, the Sun Wheel, Quang Ninh Museum, Ha Long Market and attend a conference at Vinpearl Ha Long Hotel.

Deputy Director of the Department of Culture, Sports and Tourism of Quang Ninh Nguyen Lam Nguyen said: The province attaches importance to developing MICE tourism. In recent times, Quang Ninh has had many working programs with Vietnamese economic groups, domestic and international travel businesses, promoting tourism potential in key markets such as China, Korea, Japan, India, etc. The province's businesses have prepared facilities to serve the organization of conferences, seminars, and tours for domestic and foreign delegations coming to Quang Ninh under the MICE form.

Mr. Nguyen said that MICE tourism is one of the important activities contributing to the overall tourism development of the province, filling the gap in the low tourist season of domestic tourists, contributing to the goal of welcoming 20 million visitors, including at least 4.5 million international visitors in 2025 of Quang Ninh province.

Quảng Ninh chú trọng phát triển du lịch MICE - Ảnh 2.

Leaders of the Department of Culture, Sports and Tourism of Quang Ninh presented flowers to congratulate the delegation.

A representative of Three International Group shared: Choosing Quang Ninh as the conference destination of the group combined with employee travel because this locality has beautiful coastline, rich and diverse culture and lovely Vietnamese people. The Group will continue to consider organizing conferences in the coming years in Vietnam.

In recent times, Quang Ninh has successfully organized many MICE events, welcoming large groups of visitors, including international visitors. The province has continuously invested in infrastructure, improved service quality, diversified products, enhanced tourism promotion, and learned from experiences from other localities and countries.

Quảng Ninh chú trọng phát triển du lịch MICE - Ảnh 3.

Guests take souvenir photos at Ha Long International Port.

Although the last three months of the year are the low tourist season for domestic tourists, they are the “golden” time to organize MICE tourism. The synchronized tourism infrastructure with more than 20,000 rooms in 1,380 accommodation establishments, along with 32 tours, routes, 78 tourist destinations... is an ideal condition for developing MICE tourism, contributing to making Quang Ninh a destination for all four seasons of the year.

In the first 7 months of 2025, Quang Ninh province welcomed 14.6 million visitors, reaching 109% of the growth target; of which, international visitors reached over 2.6 million. Total tourism revenue in 7 months is estimated at 36,700 billion VND.

VNA

Source: https://bvhttdl.gov.vn/quang-ninh-chu-trong-phat-trien-du-lich-mice-20250821104656329.htm


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