Quang Ninh: Creating a "boost" for the tourism industry

With the goal of welcoming over 20 million visitors in 2025, the tourism industry is making efforts to accelerate, creating a "push" to attract tourists at the end of the year. Through the tourism stimulus program "Quang Ninh - Experience Heritage, Connect the World" including a series of unique cultural and sports programs and events, the province hopes to bring new experiences to tourists, as well as create momentum for the first months of 2026.

Fireworks display every Tuesday, Thursday and Saturday evening attracts many locals and tourists.

Many attractive programs and events

From July until now, tourists coming to Quang Ninh tend to stay longer to enjoy the high-altitude fireworks displays every Tuesday, Thursday, and Saturday. Along with that is the impressive water music program Halo Bay Show in 3 time slots every evening with the entertainment complex at Vuifest night market, Halong Marina Bay walking night street... From now until the end of the year, the tourism industry continues to exploit these highlight programs to the fullest, at the same time, focusing on organizing a series of nearly 30 events and activities. Specifically, in October and November 2025, there will be programs: Artistic fireworks, Dragon boat racing festival "Dragon Bay over waves", ethnic festival "Dragon Bay convergence", ethnic music and dance shows, Quang Ninh Culinary Festival 2025 and the "Ha Long Foodtour" series, to exploit the MICE guest stream (conferences, year-end seminars of enterprises); guests participating in sports events; Korean tourists (golf, MICE, Marathon), Japanese (autumn tourist season), European tourists (beginning of winter vacation).

By December 2025, the tourism industry will target families and groups of young people traveling for festivals and countdowns to celebrate Christmas and New Year; ASEAN markets (Singapore, Thailand, Malaysia), India for weddings; Australia - US markets for winter breaks and long-term travel... Events will be held such as: "Shining Dragon Bay" lighting festival, food market, folk music and dance, water music; 2026 Countdown New Year's Eve art program associated with the celebration of the 80th anniversary of the first General Election to elect the Vietnamese National Assembly on January 6 (1946 - 2026) and the "Welcome New Year 2026" art program (December 2025)...

The Heritage Road Conquering Race attracts many athletes to participate.

In addition, a series of large-scale events promise to attract many tourists such as: The first Vietnam Travel Festival in 2025 (quarter IV/2025); Bach Dang Victory Art Exhibition (October 2025); Halong Bay Heritage Marathon (November 2025); "Yen Tu Heritage - Touching the Heritage Area" Race (November 2025). In particular, this year, for the first time, the Grand Slam Halong Bay with Korea Project will be held in Quang Ninh in November 2025. The Grand Slam Project is a series of cultural, sports and tourism events including: Miss International Businesswoman Contest, music shows with the participation of many famous Korean artists, fashion shows, organizing international marathons... The program is expected to gather many leading businessmen, artists and KOLs from Vietnam and Korea.

Mr. Yang Won Suk, Director of Baekseok Group shared: We are very impressed with the beautiful natural scenery and transportation and tourism infrastructure in Quang Ninh. In fact, Quang Ninh has all the conditions to organize the major events that we are implementing. I hope to be able to organize many large-scale programs with the Quang Ninh government and businesses, to contribute to promoting Vietnamese and Korean culture, as well as strengthening the relationship between the two countries.

Particularly in the first quarter of 2026, entering the festival season, the tourism industry will maximize the flow of family tourists, groups of young people traveling for festivals, spiritual tourists, pilgrimages, worship at Yen Tu Pagoda, Ba Vang, Cua Ong, Cap Tien Temple, combined with experiencing resort - ecological services in Ha Long, Uong Bi, Van Don. In addition, there are MICE tourists at the beginning of the year, Chinese tourists traveling for Lunar New Year, spring tourism; India; Europe - America - Australia going on long tours, cruises, beach resorts...

Spread the stimulus campaign

To increase the influence and spread of the program, the province will organize a series of communication programs, promotions, and product introductions to stimulate tourism about the campaign "Quang Ninh - Experience Heritage, Connect the World" on social networking platforms; use visual infographics, deploy lucky spin programs... to attract the attention of domestic and foreign tourists. In addition, call on influential figures and influential consumers (KOLs/KOCs) and related units to participate in the experience, widely communicate on social networking platforms to get closer to different types of customers.

To keep up with the digital transformation trend, Quang Ninh tourism has also proactively promoted and promoted on digital platforms, built a smart tourism ecosystem to connect tourism service infrastructure; increased the application of green and clean technology in service businesses and tourist accommodation establishments. In particular, mobilized and called on businesses, organizations and individuals inside and outside the province to participate in sponsoring funds, services or in-kind items to implement activities and events within the framework of the stimulus program. According to Mr. Nguyen The Hue, Chairman of the Provincial Tourism Association, we have called on businesses to join hands in spreading this stimulus campaign. At the same time, notify members of diverse forms of propaganda and cooperation such as: Main sponsorship, co-sponsorship, sponsorship by categories. Or it is possible to cooperate in parallel promotion and communication; support services such as accommodation, food, transportation, sightseeing tickets, etc. In addition, we also introduce Quang Ninh's stimulus program to tourism associations of other provinces to reach the maximum number of tourist markets.

Indian businesses seek information about the product of a journey of 2 Heritages Ha Long - Yen Tu

In addition, localities also actively reviewed and renovated existing lighting systems; environmental sanitation, urban beautification, street decoration; artistic lighting of buildings and streets along Ha Long Bay coast; main roads in the area; public works...

According to information from the Department of Culture, Sports and Tourism, in the first 9 months of 2025, the total number of tourists to Quang Ninh reached over 17 million, an increase of 9% over the same period in 2024, of which international visitors reached 3.25 million, an increase of 25% over the same period in 2024; overnight guests reached 6.45 million, an increase of 11% over the same period in 2024. Total tourism revenue reached 41,380 billion VND, an increase of 21% over the same period in 2024. With an attractive stimulus program, receiving strong support from the tourism business community and departments, branches and units, it is expected that in the last months of the year, the Quang Ninh tourism industry will exceed the set target.

Source: https://bvhttdl.gov.vn/quang-ninh-tao-cu-huych-cho-nganh-du-lich-20251007142740226.htm