Safe, traceable process of producing chilled meat

In European countries, one of the world's largest meat consumers, meat production companies have researched and used modern technologies in the slaughtering - processing - preservation and transportation processes to help keep meat fresh and delicious.

Cool incubation technology creates safe, fresh meat standards according to European standards

Accordingly, the cooling technology is applied to the entire production process: from slaughtering - cutting meat - packaging - transporting to the market. And only meat that is processed according to the 3 steps of "quick cooling - balanced cooling - maintaining cooling" can be called European standard cooling meat.

In Vietnam, consumers can now choose to buy MEATDeli chilled meat (a brand of Masan MEATLife) at supermarket systems across the country.

The two MEATDeli chilled meat processing complexes located in Ha Nam and Long An are both equipped with a synchronous, advanced equipment line provided by Marel - the world's leading company in slaughtering and meat processing equipment from the Netherlands. The entire production process uses chilled meat technology from Europe and complies with BRC Standards - the global food safety standards established by the British Retailer Consortium.

MEATDeli meat processing complexes are all recognized as achieving BRC certification - Global Standard for Food Safety

MEATDeli chilled meat production line provided by Marel - the world's leading company in slaughtering and meat processing equipment from the Netherlands

In addition to the modern and advanced operating system, MEATDeli also strictly controls the input pig source. Applying the "3 quarantine lines" control system according to the instructions of the Ministry of Agriculture and Rural Development and the Department of Food Safety - Ministry of Health . Including: Quarantine line No. 1 - Only healthy pigs are brought from the farm to the factory; Quarantine line No. 2 - Only healthy pigs are brought into production at the factory; Quarantine line No. 3: Only safe pork is sold from the factory.

MEATDeli European standard chilled meat production process

MEATDeli Meat production process with European standard cooling technology

Slaughter process

According to the process of producing cooled meat: when arriving at the factory, pigs are rested, given clean water and carefully cared for, then isolated and listened to relaxing music before being stunned with CO2 gas so that the pigs completely lose consciousness.

This is the current humane slaughter method and is in line with the chilled meat processing standards of developed countries.

Process of slaughtering chilled pigs at MEATDeli meat processing complexes

Cooling Process

MEATDeli cooled meat ensures a 3-step process of "Fast cooling - Cool balance - Maintain coolness"

• Meat is cooled quickly after slaughter to inhibit bacterial growth.
• Cool balance_Air-chilled: meat is cooled from the surface to deep inside at a standard temperature of 0-4 degrees Celsius, creating conditions for the meat's natural enzymes to work, helping the meat achieve full tenderness.
• Maintain cool temperature at 0-4 degrees Celsius during the process of peeling, packaging, transporting and preserving to maintain freshness, softness and maximum nutritional content.

Pork after slaughter is moving into the rapid cooling room

Pork in the process of cooling balance

Fragmentation and block division by Marel line imported from Netherlands

Workers butcher meat on a modern, safe production line

Packaging process

During the entire cutting and packaging process, the core temperature of the meat is always maintained at 0ºC - 4ºC and the meat is tightly packaged, ensuring no penetration and limiting the growth of microorganisms, making the meat softer and tastier, preserving nutritional value.

MEATDeli automatic packaging line for chilled meat

MEATDeli automatic packaging line for chilled meat

Distribution process

Transported by specialized vehicles, maintaining the core temperature of the product at 0 ºC - 4 ºC, ensuring food safety and quality, and the meat is always fresh and delicious when delivered to consumers.

Consumers can rest assured when choosing to buy MEATDeli cool-cured meat at WinMart/ WinMart+, WiN supermarket systems.

Buying chilled meat at the supermarket: safe, clear origin

Currently, consumers can easily choose to buy chilled meat at major supermarket chains in Vietnam such as WinMart and WinMart+ stores with a variety of meat products.

At the same time, customers can trace the origin through the QR code on the sub-label of the meat trays, to get detailed information about the product, and be assured of the quality and safety when choosing cool-cured meat.

Rest assured when buying MEATDeli cool-cured meat at WinMart/ WinMart+, WiN supermarkets

Through strategic cooperation with WinCommerce and the WIN Membership program, customers can receive discounts of up to 20%, a practical effort by MEATDeli to protect the rights and optimize benefits for consumers in the current economic context.

Source: https://www.masangroup.com/vi/news/market-news/Safe-and-Traceable-Chilled-Pork-Production-Process.html