Vietnam Airlines cooperates with aT to bring Korean culinary culture to Vietnam

Vietnam Airlines and Korea Agricultural and Food Products Distribution Corporation (aT) have just signed a Memorandum of Understanding on cooperation, aiming to promote Korean food products (K-Food) in the Vietnamese market through Vietnam Airlines' diverse service ecosystem.

Under the cooperation, Vietnam Airlines will serve dishes made from Korean ingredients on international and domestic flights; organize product displays and trials at premium lounges operated by the airline, and broadcast promotional content for Korean food products on the airline's in-flight entertainment system.

Through this, the airline not only introduces products but also tells cultural stories, helping passengers feel more deeply about Korea throughout the flight.

This Memorandum of Understanding is not only an important milestone in the cooperative relationship between Vietnam Airlines and aT, but also opens up a new direction of development in combining aviation services with trade and cultural promotion, making Vietnam Airlines continue to become a sustainable bridge between Vietnam and the world .

As the national airline, Vietnam Airlines has continuously affirmed its mission as a cultural bridge between Vietnam and the world. Through its extensive flight network reaching across continents, unique culinary experiences in the air and a rich entertainment system, Vietnam Airlines contributes to bringing Vietnamese identity to the international level, while bringing the cultural and culinary quintessence of other countries closer to the Vietnamese public.

As the National Airline, Vietnam Airlines constantly affirms its mission as a cultural bridge between Vietnam and the world.

The cooperation with aT organization to promote K-Food products is a vivid demonstration of this commitment and Vietnam Airlines plays the role of a bridge to bring Korean culinary culture to passengers and consumers in Vietnam.

Mr. Dang Anh Tuan, Deputy General Director of Vietnam Airlines said: “Vietnam Airlines always aims to become an airline that not only leads in service quality but also a cultural ambassador that brings Vietnamese identity to the world and connects the global elite to Vietnam. Cooperating with aT organization to promote K-Food products is a concrete step to demonstrate our role in creating rich and culturally valuable flight experiences for passengers.”

Korea Agro-Fisheries & Food Trade Corporation (aT), full name is Korea Agro-Fisheries & Food Trade Corporation, is a state-owned company under the Ministry of Agriculture, Forestry, Food and Livestock of Korea. Established in 1967, aT plays a central role in supporting the export of Korean agricultural, aquatic and processed food products to the global market.

With a network of representative offices in 11 countries, including Vietnam, aT acts as a bridge between Korean businesses and the international market. In Vietnam, aT regularly organizes promotional activities and trade connections to bring Korean food closer to local consumers.

Cooperating with strategic partners such as Vietnam Airlines is part of aT's long-term strategy to bring Korean agricultural products closer to Vietnamese consumers through innovative and highly-covered distribution channels.

Vietnam Airlines always aims to become an airline that not only leads in service quality but also becomes a cultural ambassador bringing Vietnamese identity to the world and connecting global elites to Vietnam.

Mr. Dang Anh Tuan - Deputy General Director of Vietnam Airlines

Previously, in May 2025, Vietnam Airlines and aT successfully coordinated to promote a number of typical Korean products such as melon, rice milk, cereal milk and ginseng tea, creating a positive effect and interest from passengers on flights.

On the partner side, Mr. Kim Kyoung Cheol, ASEAN Regional Director of aT shared: “Vietnam Airlines is a reliable strategic partner, helping us effectively access the Vietnamese market - one of the most potential markets for Korean agricultural and aquatic products. We believe that with Vietnam Airlines' large flight network and position, K-Food products will be increasingly welcomed and loved in Vietnam”.

Source: https://nhandan.vn/vietnam-airlines-hop-tac-voi-at-mang-van-hoa-am-thuc-han-quoc-den-viet-nam-post889216.html