According to a strategic cooperation agreement between Samsung China and Baidu AI Cloud, the Galaxy S24 will utilize the Ernie big language model to implement the Circle to Search feature. Chinese users can use this function to search for text, images, or videos with results provided by Baidu.

Additionally, Ernie helps users translate and summarize text, as well as transcribe speech in various languages ​​through its Note Assistant function.

Globally, Samsung uses Google's Gemini AI technology on the Galaxy S24. However, in China, where Google has no presence, the South Korean company has relied on its domestic AI business to maintain competitiveness for its new 5G smartphone.