Samsung is about to bring the 'legendary audio system' to smartphones.

After acquiring several renowned audio brands, Samsung is expected to elevate the user experience, although the integration process will not be quick.

In September 2025, Samsung's subsidiary Harman completed the acquisition of a number of renowned hi-fi audio brands, including Denon, Marantz, Polk, Definitive Technology, and Bowers & Wilkins. This is part of Samsung's strategy to expand its premium audio ecosystem to enhance the user experience on its devices.

Will Samsung incorporate hi-fi audio standards into its smartphones starting next year?

PHOTO: TECH ADVISOR

The emergence of well-known hi-fi audio brands helps Samsung avoid dependence on technology from subsidiary brands like JBL in improving the sound quality of products such as phones, wireless headphones, and tablets.

Samsung smartphone users are about to benefit.

Although the acquisitions are complete, Samsung has yet to release much information about integrating technology from Bowers & Wilkins or other brands into its products. This detail may disappoint many, especially those passionate about a true hi-fi audio experience.

However, this is not entirely surprising, as the deal was only finalized at the end of 2025. Users are not expected to see the changes on Samsung devices until at least 2027. This is because integrating new technology into existing products is a major challenge, requiring Samsung to spend more time researching how the devices will work in 2026.

Experts believe that the reward for this wait will be significantly improved audio experiences in the future, especially as Samsung remains the leading Android phone manufacturer in terms of customer satisfaction.

It will be interesting to see how Samsung leverages the knowledge and technology from emerging hi-fi brands. If the audio experience on Samsung devices is truly upgraded, it wouldn't be surprising if the South Korean company could attract even more fans to the brand.

Source: https://thanhnien.vn/samsung-sap-mang-ca-dan-audio-huyen-thoai-len-smartphone-185260429113748149.htm