After Trieu Lo Tu, Thai Tu Khon suddenly became Versace's global ambassador

On the evening of May 21, famous fashion magazine WWD reported that Chinese star Cai Xukun became the latest global ambassador of luxury brand Versace.

Later, Versace's official social media account also confirmed: "Versace announced singer and music producer Cai Xukun, also known as KUN, as Versace's Global Brand Ambassador."

The news that Thai Tu Khon has the title of luxury brand ambassador immediately climbed to the Top 1 trending entertainment news search on social network Weibo, and shocked the public.

Like actress Trieu Lo Tu, Thai Tu Khon was declared Versace's highest title - global ambassador - without being promoted.

Thai Tu Khon was chosen as Versace's global ambassador despite his private life scandal. Photo: Versace

Notably, Thai Tu Khon was previously involved in a private scandal that has limited his artistic activities in the country.

In the middle of last year, the Chinese entertainment industry was shocked when two social media accounts spread the news that Cai Xukun - the leader of Nine Percent - had an unprotected relationship with a girl, leading to her pregnancy, and then he asked the girl to have an abortion when she was more than 6 weeks old. Cai Xukun's mother suspected that her son was being deceived, so she hired a detective to follow him and illegally installed hidden cameras in front of the girl's house.

Although he did not get into trouble with the law, Thai Tu Khon's actions were criticized as a serious violation of ethics. Since this scandal, the male singer's artistic activities have been almost frozen for several months.

In October 2023, after 3 months of hiding, Thai Tu Khon returned for the first time with a concert in Malaysia. At this event, Thai Tu Khon confided: "I am also human, I also have needs, I also have my own interests and I also have many aspects that you do not understand." He hopes the audience will sympathize and promises to focus more on his career. He does not want to disappoint his fans.

However, the return of the male singer born in 1998 was not well received by the public. Up to now, Thai Tu Khon has not been active much in the country, due to his declining image and reputation.

Therefore, the decision to choose Thai Tu Khon as Versace's global ambassador raised many questions.

Currently, the Italian fashion house has 5 global ambassadors, with 4 Chinese stars: Li Yuchun, Zhao Lusi, Cai Xukun, NingNing (member of group aespa); and 1 Korean star: Hyunjin (member of group Stray Kids).

Additionally, actor Bai Jingting was recently announced as the Global Spokesperson for Versace fragrances.

Source: https://laodong.vn/giai-tri/sau-trieu-lo-tu-thai-tu-khon-bat-ngo-tro-thanh-dai-su-toan-cau-versace-1342993.ldo