ScaleUP receives investment from Nextrans fund | Entrepreneur | Finance

ScaleUP was founded in 2023 by a team of experienced professionals in the large-scale retail and e-commerce industry in Vietnam – a pioneer in providing Growth-as-a-Service solutions in the Vietnamese market.

ScaleUP has just received investment from Nextrans.

Specifically, while many e-commerce sales solutions only provide a platform, requiring businesses to train staff to operate it, ScaleUp's solution offers a complete package. Businesses can use it almost immediately.

ScaleUp's target customers are retail businesses and brands in the fashion , fast-moving consumer goods, and cosmetics sectors, aiming to help them unlock the full potential of omnichannel sales. The company focuses on the efficiency (profitability) and sustainability of omnichannel sales for its clients.

Mr. Nguyen Quoc Tuan, founder of ScaleUP, said that most Vietnamese entrepreneurs are very good at developing products, building brands, and developing sales through traditional channels (usually offline). However, as online development requires more investment in technology, human resources, and complex operations, businesses often become confused and get caught up in ineffective growth methods such as investing too heavily in advertising and failing to assess the effectiveness of collaborating with multiple e-commerce platforms.

"Developing multi-channel sales for businesses is definitely necessary, but doing it effectively and sustainably is what our solution aims for," Mr. Tuan said.

Prior to founding ScaleUP, Mr. Tuan reportedly held executive roles for over 10 years at popular multi-channel fashion retail organizations in Vietnam such as Juno and Hoang Phuc International.

Nextrans is a South Korean investment fund established in 2004 specializing in seed-stage startups across three markets: the US, South Korea, and Vietnam. Having entered Vietnam in 2015, the fund has invested in startups such as Base.vn, Cooky.vn, Vuihoc, and Azota…

Source: https://diaoc.nld.com.vn/scaleup-duoc-quy-nextrans-dau-tu-196240323112740911.htm