Live show - The key to enhancing Vietnam tourism experience

The new “language” of experiential tourism

Experiential tourism is no longer a temporary trend but is transforming into a new standard for the travel industry. In particular, live shows play a key role in connecting tourists with culture, history and local communities in the most intuitive and emotional way. The highlight of this type lies in the ability to tell stories in open spaces: outdoor stages, water surfaces, recreated villages and a large cast of actors, allowing the audience to not only "watch", but also "live" in the story. Shows like Hoi An Memories, with a large stage stretching hundreds of meters and hundreds of actors, have proven the tremendous appeal of this performance format, turning the performance into a factor that drives the decision to book tickets, stay and spend at the destination.

The socio -economic significance of live shows is also becoming increasingly clear. When producers place the stage in the right local “material” – from fishing villages, deltas to ancient town heritage – they create a long-term value chain: shuttle services, local cuisine, accommodation, souvenirs and even experiential classes for visitors who want to learn more. With a stable performance frequency and weekend schedule, many shows have become regular tourism products, contributing to extending the length of stay and increasing the average spending of visitors. At the same time, investing in lighting, sound and water stage technology helps to improve the quality of performances, creating an “international” impression suitable for foreign visitors while still preserving the local soul.

Live shows are “ambassadors” of experiential tourism.

Hoi An Memories

The Hoi An Memories Show is a typical example: the outdoor stage has a scale of up to 25,000 square meters, stretching hundreds of meters, gathering more than 500 actors to recount four centuries of history of the ancient town through visual language, music and modern performance techniques. This is considered an educational and emotional product, attracting both domestic and international visitors.

Northern Essence

In the North, the Tinh Hoa Bac Bo Show exploits the identity of the Northern Delta region through the form of a stage on the water, combining a rural market and a cultural exhibition, taking viewers through village scenes, festivals and traditional crafts. With a weekend schedule and a performance location at Baara Land/Dinh Lang Da Phuc, the program has created a buzz by turning the rural space into an interactive “living museum”. This is a testament to how a performance product can both preserve and subtly commercialize culture.

Colors of Venice

This is a live show at Grand World in the Phu Quoc United Center complex. Taking place on Love Lake, the show tells the fairy tale love story between a painter and a young lady in the magical space of Oriental Venice, where brilliant LED lights, 3D mapping effects and advanced performance technology blend with melodious music and sophisticated choreography. One of the notable technical highlights is the underwater hydraulic piston system, allowing "Renaissance props" such as a piano or a giant screen fan to slowly rise up — a surprising and professional visual effect.

Legend of Fishing Village

In the Central region, the Fishermen Show in Phan Thiet/Mui Ne cleverly combines water theater with the legend of the whale, taking audiences through dance, music and aquatic effects to honor the lives of fishermen. The show is not only a performance but also an attempt to connect the local community through acting, handicrafts and cuisine, adding more options to the previously limited evening sea tourism route.

As an experience booking platform, Traveloka not only provides tickets but also supports tourists in planning their entire itinerary: booking tickets early, choosing good seats, combining sightseeing tours and accommodation deals. This is a useful solution for tourists who want to maximize their live show experience, understanding a land more deeply through vivid art.

Source: https://baolamdong.vn/show-dien-thuc-canh-chia-khoa-nang-tam-trai-nghiem-du-lich-viet-387951.html