• Nguyen Phich builds advanced new rural areas.
  • Working together to build Bien Bach commune to meet the standards of an advanced new rural area.
  • Women in Dinh Thanh contribute to building a model new rural commune.

A brighter appearance, an improved quality of life.

When the National Target Program for New Rural Development was launched, most localities in the province had a low starting point, with many criteria almost non-existent. With the determination of the entire political system from the provincial to the grassroots level, the consensus and positive response of all sectors of the population, and strong support from the central government and philanthropists inside and outside the province, many rural areas have gradually transformed and modernized.

Residents take care of the green hedges in front of their houses, creating a green, clean, and beautiful environment.

Residents take care of the green hedges in front of their houses, creating a green, clean, and beautiful environment.

One of the most noteworthy and proud achievements is the investment and upgrading of rural infrastructure such as roads, electricity, schools, and health stations. This has created favorable conditions for trade, production, and daily life, gradually narrowing the gap between rural and urban areas, contributing to sustainable livelihoods and improving the living standards and income of people in rural areas.

Mr. Kim Van Dan, Head of Tan Dien B Hamlet, Thanh Tung Commune, shared: “Previously, roads were cut off, making travel very difficult; growing vegetables or raising fish was hard to sell and earn extra income; children had to travel by boat or rent accommodation in the district to go to school... Thanks to the New Rural Development program, now the roads are well-maintained, people can travel conveniently, electricity has reached the hamlets; children can study in modern schools; and people's lives have clearly changed.”

Alongside infrastructure development, the rural economy has also undergone a strong transformation. OCOP products and distinctive agricultural products of the province such as crabs, shrimp, salted mud crabs, and pinkish-brown salt are constantly being improved and are available on e-commerce platforms, as well as being exported to many demanding markets, bringing significant income to farmers.

From the New Rural Development movement, many high-tech, IoT, and digital transformation agricultural models have been implemented, forming a clean and efficient agricultural production system. Particularly, high-tech shrimp farming and high-quality rice cultivation linked to large-scale fields, certified to export standards, have paved the way for shrimp and rice to thrive and conquer major markets.

Mr. Do Thanh Dung from Nguyen Phich Commune happily stated: “The New Rural Development program not only transforms the appearance of rural areas but also changes mindsets and practices, fostering creativity in labor and production among rural people. With stable living conditions, people become more actively involved and contribute more to local movements.”