Finding solutions to turn Hanoi's autumn into an exclusive tourism product

Golden autumn attracts visitors

Autumn in Hanoi has entered poetry, music, and painting as a symbol of beauty and romance of a season of the year. Identifying the strength of the “golden” season of tourism in the capital, in recent years, Hanoi tourism businesses have created many product lines to attract tourists.

Information from Flamingo Redtours Joint Stock Company shows that the unit has just launched 4 Hanoi autumn tourism products in the fields of history, culture, and architecture. Specifically, the tour Hanoi - Ho Chi Minh era; a glimpse of Europe in the heart of Hanoi; Hanoi - 36 streets; a day exploring West Lake. In particular, some businesses have also coordinated with neighboring provinces to build inter-route tours such as Hanoi - Tan Trao historical relic site (Tuyen Quang); Hanoi - Tay Thien - Tam Dao ( Vinh Phuc ) ... thereby attracting international tourists to Vietnam.

Tourists take photos of Hanoi's autumn at Hoan Kiem Lake. Photo: Hoai Nam

In fact, recently, Hanoi's tourist areas and attractions are promoting the development of new products. Director of the Thang Long - Hanoi Heritage Conservation Center Nguyen Thanh Quang informed that, in addition to developing the night tour "Decoding the Imperial Citadel of Thang Long", the unit also designed a new "check-in" area for tourists at the East Gate and the Hexagonal Tower. Vice President of the Hanoi Tourism Association Nguyen Tien Dat said that in the cool weather of autumn, tourists can experience attractive night tour products, such as: wearing traditional costumes to join the night tour "Decoding the Imperial Citadel of Thang Long"; walking in the grounds of the Temple of Literature - Quoc Tu Giam to experience the night tour "The Quintessence of Daoism"; experiencing the outdoor space at Dong Kinh Nghia Thuc Square; taking the double-decker bus "Hanoi City tour" to see the streets of the capital...

Deputy Director of Ba Vi National Park Do Thanh Hung shared that to better exploit tourism potential, the unit is developing a plan to deploy many experiential tourism products, such as the wild sunflower festival in October, experiential tourism combining sports such as cycling and mountain climbing.

Evaluating the results of businesses building autumn tours in Hanoi, Time Out Magazine (UK) recently voted Hanoi as an ideal destination to see autumn leaves. This magazine suggests that tourists should walk around Hoan Kiem Lake to admire the typical red and yellow leaves, and immerse themselves in the traditional Mid-Autumn Festival. Previously, in 2024, CNN (USA) also voted Hanoi in the top 12 most attractive destinations in the world in autumn. The recognition of the world media shows the attractiveness of Hanoi's autumn to international visitors.

Build a signature product

According to tourism experts, Autumn is the “specialty” of the capital, but to attract tourists, the tourism industry needs to build its own unique tours. To solve this problem, Hanoi tourism needs to develop more products such as visiting traditional craft villages, culinary tours, cultural and historical tours, visiting Hanoi by cyclo, and modern shows. In addition, Hanoi needs to create streets specializing in selling autumn-related products such as cakes, Mid-Autumn Festival toys, green rice flakes, etc., thereby bringing a multi-dimensional experience to tourists and enhancing the attractiveness of autumn in Hanoi.

To build a typical autumn tour in Hanoi, Chairman of Hanoi Tourism Association Phung Quang Thang suggested that Hanoi has Hoan Kiem Lake walking space, Tran Nhan Tong walking street which can be created into autumn spaces, music streets, poetry streets. West Lake area with lotus ponds, Tay Tuu flower areas... can be built into autumn experience spaces.

Tourists visit Thang Long Imperial Citadel in autumn in Hanoi. Photo: Hoai Nam

Agreeing with this proposal, Vice President of the Vietnam Community Tourism Association Vu Van Tuyen said that in order for autumn tourism products to become more attractive and diverse to attract more domestic and foreign tourists, Hanoi's tourism products need to promote the cultural identity of each locality, such as the tour to experience Quang Phu Cau incense village (Ung Thien commune) needs to have many new elements, clearly characterized so that tourists do not feel like experiencing the incense village in Hue. In addition, Hanoi can form heritage routes and tour products in both inner and outer cities to expand the range of experiences for tourists.

According to Vice Chairman of Hanoi Tourism Association Le Ba Dung, Hanoi tourism needs to invest in improving tourism infrastructure, including construction projects, renovating streets, parks and tourist areas, thereby creating favorable conditions for tourists to explore and experience autumn in Hanoi. In addition, strengthening cooperation in the tourism sector to develop diverse tourism programs and special promotion programs in autumn.

Director of AZA Travel Company Nguyen Tien Dat suggested that Hanoi should build a “Hanoi Autumn Tourism Campaign” by gathering autumn tourism products of businesses into specialized tours specifically for Hanoi. “Hanoi should organize annual autumn events at a certain time of the year to attract tourists, like Da Nang has a Fireworks Festival, Ha Giang (formerly) has a buckwheat flower festival…” – Mr. Dat suggested.

This year, to stimulate autumn tourism, Director of Hanoi Department of Tourism Dang Huong Giang said that Hanoi has planned to organize many attractive events during the peak season. Specifically, from now until the end of the year, the Department of Tourism will organize a number of events related to Hanoi autumn such as: Hanoi Autumn Festival, Hanoi Ao Dai Tourism Festival. In particular, this year, for the first time, the Autumn Fair will be held from October 20 to November 5 at the Vietnam Exhibition Center. In addition, the "Hanoi 5-gate" train route from Hanoi to Bac Ninh continues to be exploited, bringing a new feeling to tourists when sitting on the train through the streets covered with yellow leaves, enjoying the folk heritage of Quan Ho.

In the coming time, in addition to organizing a series of events and activities in the fall, the Department of Tourism will strengthen promotion and cooperation with localities and tourism businesses to build new tourism products, bringing more tourists to Hanoi. "Through organizing many tourism stimulus activities, we will attract tourists to the capital Hanoi when autumn comes. At the same time, we will create conditions for tourism businesses to build tours featuring Hanoi's autumn" - Ms. Dang Huong Giang emphasized.

Source: Economic & Urban Newspaper

Source: http://sodulich.hanoi.gov.vn/tim-loi-giai-dua-mua-thu-ha-noi-thanh-san-pham-du-lich-doc-quyen.html

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