Which province or city receives the most tourists during the New Year holiday?

The New Year's holiday was vibrant across the country, with an estimated 3.5 million visitors nationwide, and Ho Chi Minh City alone serving over 30% of the total.

International tourists flock to Phu Quoc - Photo: CHI CONG

Tourism and leisure activities during the 4-day New Year's holiday in 2026 were bustling across all three regions of Vietnam. Ho Chi Minh City, Phu Quoc, Ha Giang, Da Lat, Mang Den, Hanoi, Da Nang, Nha Trang… were among the popular destinations.

During the holiday period, the entire tourism industry is estimated to welcome and serve approximately 3.5 million visitors. Southern tourists continue to show interest in trips to the North and coastal resorts.

Tourists from the North choose to explore the Northwest mountainous region to enjoy the winter season, or travel south to sunny coastal areas like Phu Quoc, Nha Trang, and Con Dao…

For inbound tourism, the New Year holiday is the peak travel season of the year, so the number of international visitors continues to grow strongly, mainly from markets such as China, South Korea, the United States, Thailand, Malaysia, and Singapore…

Cherry blossoms bloom brilliantly in front of the Lung Cu flagpole - Photo: DO DO

The average occupancy rate at tourist accommodations nationwide reached approximately 51%, with some key tourist destinations recording even higher occupancy rates.

According to the Ninh Binh Department of Tourism, hotel occupancy rates in the area during the New Year holiday were high. In Hoa Lu, Nam Hoa Lu, and Tay Hoa Lu wards, occupancy reached 90-95% (with 100% occupancy on January 1st to 3rd).

To date, most localities nationwide have recorded high growth rates in tourism activities at the beginning of the year.

Ho Chi Minh City leads the country in visitor numbers with 1.24 million arrivals, generating over 2,600 billion VND in revenue – an impressive figure for the beginning of the year. Following closely behind are Ninh Binh, Quang Ninh, Lam Dong, Hanoi , Hai Phong, Khanh Hoa, and others.

Provinces/cities with high tourist numbers during the New Year holiday.
Local	Number of visitors (number of guests)	Revenue (billion VND)
Ho Chi Minh City	1,240,000	over 2,600
Ninh Binh	723,063	795
Quang Ninh	657,000	1,620
Lam Dong	650,000	1,200
Hanoi	560,000	2,100
Hai Phong	515,600
Khanh Hoa	503,900	648
Lao Cai	363,112	1,500
An Giang	348,778	859
Phu Tho	305,000	311
Hue City	85,000	150

According to the Vietnam National Tourism Administration, the trend in choosing destinations for the 2026 New Year holiday shows that domestic tourism remains the mainstay, while international tourism tends to be more selective, prioritizing nearby, easily accessible destinations that suit shorter timeframes.

Tourists are willing to pay more for personalized, experience-based itineraries rather than mass-produced tours during the 2026 New Year holiday. This also signals that Vietnamese people's travel consumption behavior is becoming increasingly practical, prioritizing quality and experiences.

The New Year's holiday is considered an important "warm-up" for the peak tourist season in early 2026.

Alongside this, the number of international tourists continues to grow, demonstrating the effectiveness of the new visa policy and efforts in product development and promotion.

These are positive signs for the industry's goal of welcoming 25 million international visitors, serving 150 million domestic tourists, and generating total tourism revenue of approximately 1,125 trillion VND by 2026.

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Source: https://tuoitre.vn/dia-phuong-don-khach-dong-nhat-dip-tet-duong-lich-20260104190406258.htm