Ho Chi Minh City verifies and examines the case of TikToker Vo Ha Linh being accused of dumping

On May 22, the leader of the Ho Chi Minh City Market Management Department informed about the incident in which TikToker Vo Ha Linh showed signs of unusually deep discounts during livestream sales, selling significantly lower than market prices, even lower than the listed price of the manufacturer or authorized distributor.

According to the information search results, TikToker Vo Ha Linh is the legal representative of Ha Linh Official Trading and Service Joint Stock Company. This company is headquartered in Nghe An and has a branch in Thu Duc City, Ho Chi Minh City.

Vo Ha Linh is currently one of the KOLs leading in livestream sales in Vietnam (Photo: Minh Huyen).

According to the Ho Chi Minh City Market Management Department, the unit has issued a document directing the Market Management Team to conduct an investigation and verification of the Ha Linh Official Trading and Service Joint Stock Company Branch to promptly inspect and handle any violations. Currently, the case is in the verification process and the results will be reported to the Ho Chi Minh City Market Management Department, the Department of Industry and Trade, and the Department of Domestic Market Management and Development.

Previously, a consumer sent a complaint about TikToker Vo Ha Linh showing signs of unusually deep discounts during livestream sales, selling significantly lower than market prices, even lower than the listed price of the manufacturer or official distributor.

At the end of March, the Vietnam Association for Consumer Protection (VICOPRO) also sent a document to the authorities requesting a review of the sales activities of KOLs (influencers) and KOCs (influencers). Among them is the case of TikToker Vo Ha Linh.

Accordingly, the association said that the TikToker has been repeatedly reported for dumping, providing poor quality goods and urging people to hoard goods. These reports have caused many concerns in the consumer community as well as had a significant impact on the market.

Specifically, the association said that before the livestream sales session on March 15, Ha Linh posted on her personal social media page calling on people to stockpile goods on the grounds that e-commerce platforms would increase fees in early April.

At the same time, Vo Ha Linh continuously sold goods at incredibly low prices, many times lower than market prices, leading to negative impacts on retail sales of goods at stores.

The association believes that this KOL's continuous selling of products at prices that "destroy" traditional retailers will also lead to negative consequences for society when people are no longer interested in direct shopping and only focus on shopping at livestream sessions.

Immediately afterwards, on the evening of March 30, on Vo Ha Linh's official personal page with a blue tick, she spoke up, affirming her commitment to transparency in livestream sales activities on e-commerce platforms and always putting the interests of consumers first.

Source: https://dantri.com.vn/kinh-doanh/tphcm-xac-minh-tham-tra-vu-tiktoker-vo-ha-linh-bi-to-ban-pha-gia-20250522155713913.htm