• A bustling Crab Festival - Elevating the national brand.
  • Be amazed by the "super crabs and super shrimp" at the Crab Festival.
  • "Million-dollar" delicacies will converge at the Ca Mau Crab Festival 2025.

This year, the festival was held simultaneously in Ca Mau province and Ho Chi Minh City, helping to promote local products to a wide audience of locals and tourists. From the application of digital technology and social media to traditional newspapers and local digital platforms, all of these factors have created momentum, helping the festival transcend provincial boundaries and become a widely recognized cultural and tourism event.

“Scan Around Here - What to eat, what to do, what to buy, where to stay in Ca Mau?” integrates all OCOP entities and businesses on social media so that tourists can access information and product origins.

Bringing technology to please customers.

In recent years, Ca Mau crabs have not only become famous for their quality but also for their transparency and modern management. Attaching QR codes for traceability has become a key factor in building consumer trust and increasing domestic and international sales. At the Ca Mau Crab Festival 2025, crabs with QR codes became a highlight attracting visitors.

“ Previously, buyers found it difficult to distinguish genuine Ca Mau crab from counterfeit varieties, affecting the brand's reputation. With QR codes, consumers can simply scan them with their phones to find out the source of farming, harvest date, quality certification, and transportation process. This transparency helps customers feel secure, especially in markets with high food safety standards.” Mr. Nguyen Hoang An, Chairman of the Board of Directors of Cai Bat Aquaculture Processing - Trade - Service Cooperative (Hung My commune), said.

Mr. Nguyen Hoang An attached QR codes to the crabs.

Many local cooperatives and businesses have built synchronized data management systems, coordinating with technology units to store information from ponds to the dinner table. Not only does it increase competitive advantage, but QR codes also reduce transaction risks, enhance a professional image, and align with the digital transformation trend in agriculture.

At the Ca Mau Crab Festival 2025 in Ho Chi Minh City, the number of people buying crabs with QR codes increased significantly, especially young families and tourists from major provinces.

Mr. Du Thai Binh, Director of Du Thai Binh Co., Ltd. (Nam Can commune), shared: “Ca Mau crabs with QR codes are often preferred by domestic and international customers due to their transparent information. This helps businesses confidently introduce their products to demanding markets such as Hanoi, Da Nang, Ho Chi Minh City, and even export to Asia. In one day at the festival, we sold more than 350 kg of crabs thanks to the trust built through the QR code.”