From melody to destination

In the context of tourism increasingly demanding creative, emotionally rich, and widely disseminated promotional methods, music, especially music videos (MVs), is becoming a "golden key" helping many localities achieve breakthroughs. Beyond simply showcasing beautiful scenery, well-produced MVs also tell stories of culture, people, and regional identity. For Thai Nguyen, promoting tourism through music is not just a trend but also a strategic direction with long-term value.

With its folk elements, the music video "Khuc Tinh Xanh" (Green Love Song) has touched the hearts of music lovers and travel enthusiasts.

The unique beauty of the land and people of Thailand.

Thai Nguyen has long been known as the "tea capital" of Vietnam, where lush green tea hills stretch endlessly, creating a majestic and poetic natural landscape.

Furthermore, Thai Nguyen boasts many famous landmarks such as Nui Coc Lake, Ba Be Lake, Phuong Hoang Cave - Mo Ga Stream, along with a rich system of historical and cultural relics that have been immortalized in music , such as: "Innumerable Loves" - Pham Tuyen, "Legend of Nui Coc Lake" - Pho Duc Phuong, "Singing About Thai Nguyen City" - Nguyen Duc Toan, "Thai Nguyen Night" - Vuong Khanh Truong, "Homeland Afternoon" - Dang An Nguyen, "Beautiful Woman of Thai Nguyen" - Cao Khac Thuy and Hien Mac Chat, "ATK Forever Remembers the Gratitude to Him" ​​- Le Tu Anh, "Green Love Song" - Nguyen Ngoc Tuyet...

Music about Thai Nguyen is not only a valuable cultural heritage but also an effective tool for promoting the image of the land and people of Thai Nguyen to tourists from near and far.

A scene from the music video "Thai Nguyen Girl" by musician Le Minh Son.

In reality, a good song and a beautiful music video are not just entertainment products, but also a vibrant "business card" of the locality. When the melody blends with the visuals, emotions are naturally evoked, making viewers not only enjoy the experience but also want to experience it firsthand. The tea hills of Tan Cuong in the early morning, the light mist covering the lake, or the gentle smiles of the local people... all of these , when incorporated into music, become familiar, lively, and captivating.

Composer Nguyen Ngoc Tuyet, Vice Chairman of the Thai Nguyen Music Association and author of the song "Green Love Song , " shared: "I've always felt that Thai Nguyen is not just a place, but a very unique emotion. When writing 'Green Love Song,' I wanted to convey the gentle beauty of the tea hills, the peaceful rhythm of life, and the warm human kindness here. If music can make someone want to pack their bags and come to Thai Nguyen, that would be the greatest success."

In addition, musician Le Minh Son, the composer of the song "Thai Nguyen Girls," also emphasized the role of music in honoring local people and culture: "I am captivated by the unique beauty of Thai Nguyen girls: simple yet profound, unassuming yet alluring. Through music, I want to portray not only the people but also the cultural space that nurtured that beauty."

Such songs not only help shape the local image but also create a distinct impression in the public's mind, showing that music is not just art, but also a powerful means of inspiration.

Telling the story of the homeland through music.

A major advantage of Thai Nguyen is the cultural diversity of its ethnic groups such as the Tay, Nung, San Diu, and Dao, with their unique folk songs and traditional musical instruments. If skillfully utilized in modern music productions, this would be a "golden resource" for creating music videos that are both artistic and rich in cultural identity. The combination of traditional and modern elements not only helps preserve culture but also opens up a new, more appealing approach for young people.

Scenes from the music video "Then and Rap Suite" were filmed by Thai Nguyen Newspaper and Radio and Television at the Thai Hai Ecological Stilt House Village Conservation Area.

In the digital age, where social media platforms have become the primary channels for dissemination, an impressive music video can quickly attract millions of views and shares, creating a powerful viral effect. This means that the image of Thai Nguyen can be widely promoted without the need for expensive campaigns. More importantly, this spread is natural, stemming from the viewers' liking and empathy.

Ms. Tran Quynh Anh, from An Tuong ward, Tuyen Quang province, visited Thai Nguyen immediately after watching the music video "Childhood Memories" by musician Le Tu Anh, filmed by Thai Nguyen Newspaper and Radio and Television. She shared: "Watching this music video, with its melody evoking so many childhood memories and its fresh arrangement against the backdrop of Thai Nguyen's beautiful scenery, made me feel closer to the local culture and I wanted to share this experience with my friends."

Luu Xa Station - the main setting in the music video "Childhood Memories".

It's clear that promoting tourism through music is not just a fleeting trend, but a sustainable and promising approach. For Thai Nguyen, this is an opportunity to "tell its story" in its own unique way: gentle, profound, yet full of impact. When each melody evokes images of mountains, people, and culture, tourism is no longer just a simple trip, but becomes an emotional journey.

And perhaps, it's time for Thai Nguyen to tell its story through music – a language without borders, touching hearts and inspiring journeys.

Source: https://baothainguyen.vn/van-hoa/202604/tu-giai-dieu-den-diem-den-4d26054/