A vibrant shopping space for luxury brands.
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| Customers pay when purchasing OCOP products at the program. |
From the very first days of the event, the product display area was bustling with people. The shopping space included more than 120 booths, bringing together over 350 brands from the US, France, Italy, Japan, Germany, South Korea, Switzerland, the UK, and more, across various categories such as fashion , cosmetics, perfumes, watches, eyewear, household goods, and health care products. The booths simultaneously launched many attractive promotional programs. Many products were discounted by up to 80%, with buy-one-get-one-free offers, direct gifts, or reward points programs.
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| Customers choose to buy wristwatches. |
According to observations, the fashion, handbag, and cosmetics stalls attracted many customers. Ms. Nguyen Thi Hong (Nha Trang ward) said: “I was quite surprised to see such a large-scale branded goods promotion event in Nha Trang for the first time. Many genuine products were heavily discounted, making shopping quite economical. I especially liked the direct discounts on individual products.” Ms. Mai Huong, a tourist from Hanoi, shared: “I accidentally learned about the program during my summer vacation in Nha Trang. As a brand-name enthusiast, I decided to take the time to visit and shop. I was particularly delighted that many major brands, which are usually only found in high-end shopping malls, are now displayed in a comfortable and accessible space for customers to freely choose from. This is quite an attractive activity for tourists.” After more than an hour of browsing, Ms. Huong chose to buy a handbag worth over 1.3 million VND (50% off), a bottle of French perfume, and a dress.
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| Many locals and tourists visited and shopped. |
Beyond just focusing on sales, many stalls also invest in product experience areas, customer service and consultation, and interactive activities, contributing to a modern and civilized shopping environment.
Connecting trade, stimulating consumer demand.
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| Many tourists visited and shopped at the event. |
The Nha Trang Mega Sale 2026, a promotional program for branded goods, is one of the key activities aimed at implementing solutions to stimulate domestic consumption, support businesses in expanding their markets, and promote trade and service activities in the province. Through this program, residents and tourists have the opportunity to access many high-quality, genuine products at preferential prices, while also contributing to the formation of a modern shopping environment that meets increasingly diverse consumer needs. Mr. Huynh Tan Hai, Deputy Director of the Department of Industry and Trade, stated: “The event not only aims to stimulate shopping but also creates opportunities for businesses to promote their brands, connect with consumers, and enhance their competitiveness in the context of a rapidly developing retail market. In the future, the Department of Industry and Trade will continue to proactively implement many trade promotion activities, connect supply and demand, develop e-commerce, and organize concentrated promotional programs to create momentum for the circulation of goods and stimulate market purchasing power.”
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| Prices for goods are clearly displayed. |
According to Ms. Nguyen Thi Thanh Huong, Director of BigBang High-End Trading and Service Company Limited, partnering with the Department of Industry and Trade to organize the program is an opportunity for businesses to bring authentic, high-quality products at attractive preferential prices to local people and tourists. With the participation of more than 350 domestic and international brands along with OCOP businesses in Khanh Hoa , the program created a vibrant and modern shopping space with many deep and substantial discounts. "We hope that customers will not only have access to a diverse range of quality products but also enjoy a comfortable and convenient shopping experience this summer," Ms. Huong shared.
The Nha Trang Mega Sale 2026, a promotional program for branded goods, will take place from May 27th to 31st at the Muong Thanh Luxury Nha Trang Hotel, 60 Tran Phu Street, Nha Trang Ward. The program is organized by the Department of Industry and Trade in collaboration with BigBang Branded Goods Trading and Service Company Limited (Ho Chi Minh City), with the participation of 45 businesses from within and outside the province.
Organizing the event during the peak summer tourist season provides a favorable opportunity for businesses to promote their brands, reach a large number of tourists, stimulate consumer demand, and expand their markets. Besides shopping, Nha Trang Mega Sale 2026 also contributes to enriching the range of products and services available for summer tourism in Khanh Hoa.
C.VAN
Source: https://baokhanhhoa.vn/doi-song/thi-truong/202605/nha-trang-mega-sale-2026-diem-hen-mua-sam-hap-dan-8915b19/














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