15:07, 31/07/2023
Throughout the historical process from the founding of the Party to the present, at any revolutionary stage, propaganda work has always been a particularly important component of the entire Party's activities; is a key field in building, fostering and protecting the political foundation of the regime, propagating, educating, mobilizing and organizing the people to perform revolutionary tasks, affirming and enhancing the pioneering role of the Communist Party of Vietnam. the Party's leadership in theory, politics, intellect, culture and morality; show the role of going ahead, paving the way in the cause of national construction and defense.
THE NEED TO BUILD STRATEGY OF Propaganda
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| Comrade Lai Xuan Mon, Member of the Party Central Committee, Deputy Head of the Standing Committee of the Central Propaganda Department visited soldiers in Truong Sa island district, Khanh Hoa. |
During the past 93 years, the Party's propaganda and propaganda work has been constantly renewed, creative, proactively and promptly advised and effectively advised the Central Committee, directly and often the Politburo and the Politburo. The Secretary over the periods for the work of building the Party in terms of politics, ideology and morality; on the Party's policies and guidelines in the fields of propaganda. After nearly 40 years of implementing the renovation policy, the propaganda work has gradually contributed to perfecting the theory of socialism, the path to socialism and the renewal of the country; shaping, orienting and identifying contradictions, inadequacies, motivations and aspirations for development, relationships in each revolutionary period; perfecting the political system model; develop new theoretical thinking in the fields of economy, culture, society, national defense, security and foreign affairs in accordance with the requirements of practice. Propaganda and propaganda have well performed an important role in propagating, protecting, applying and creatively developing Marxism-Leninism, Ho Chi Minh's thought, the Party's guidelines, policies, the laws of the State; actively and effectively participate in the building and rectification of the Party and a clean and strong political system, improving the Party's capacity and fighting strength; to encourage the entire Party and people to successfully carry out the renovation cause, accelerate industrialization, modernization and international integration, strive to become a developed, high-income country by the middle of the XNUMXst century. high income, socialist orientation.
However, the Party's propaganda work still has limitations and shortcomings, including long-standing limitations that are slow to be overcome. The position and role of propaganda work are sometimes not really appreciated by the Party committee. Recent practice shows that propaganda work tends to focus on dealing with specific and short-term problems, not solving well the dialectical relationship between the performance of short, medium and long-term tasks; low predictability, awkwardness in handling arising problems; has not yet implemented the motto of going first to pave the way, accompanying the implementation, following the review; have not yet connected all aspects and fields to create the synergy of propaganda work. That leads to the lack of timeliness and sensitivity in advising the Central Executive Committee, the Politburo and the Secretariat in a number of areas; ideological work is still not sharp, persuasiveness is not high, combat ability is still limited. Practical review and theoretical research have not been paid due attention, lack of synchronization, and have not met requirements; a number of new, difficult and complex issues have not yet been elucidated. For example: Theory of socialist-oriented market economy; on building and perfecting the socialist rule of law state in Vietnam; on socialism and the road to socialism in Vietnam when our country becomes a developed and high-income country... Information and propaganda work on a number of guidelines and lines of the Party, policies and laws of the State limited in abundance and regularity, not meeting people's expectations. The work of fighting against and preventing malicious information, wrong and hostile views at times and places is not strong and effective; The work of capturing public opinion before unexpected events and situations is not timely. Renovating the content and methods of propaganda work has not met the requirements; The application of information technology and achievements of science and technology to the performance of propaganda tasks is still difficult, some localities have digital transformation but it is only at the beginning. The preliminary and final review of a number of resolutions, directives and conclusions of the Party is not of high quality, the bottlenecks have not been found to propose solutions to solve, and it has not been generalized into practical lessons. essay. The contingent of cadres in charge of propaganda work is still thin, and the professional qualifications and political bravery of a part of the cadres have not yet met the task requirements in the new situation.
The context of the world, regional and domestic situation at present and in the coming period will continue to have many new, rapid, complicated and unpredictable developments, interwoven with opportunities, advantages and challenges. “Peace, cooperation and development are still big trends, but are facing many difficult obstacles; Competition between major countries and local conflicts continue to take place in more complex and drastic forms, increasing risks to the international economic, political and security environment.(1). A number of new ideological and political trends are forecast to appear in the world, especially the trend of personalization, democratization, respect and protection of human rights. A number of issues such as ideology, theory of class struggle, social revolution, territorial sovereignty, neighborly relations... are being exploited, distorted and provoked by hostile forces and opportunities. riots and political instability. Traditional and non-traditional security issues; climate change, saline intrusion; environmental pollution; population aging trend, rich-poor divide; corruption, wastefulness, bureaucracy, deterioration in political ideology, ethics and lifestyle, "self-evolution" and "self-transformation" internally... continue to have many new and complicated developments.
The above factors are and will have a strong impact, posing new problems, requiring the propaganda work to soon develop the industry's strategy, improve predictability, and build a medium- and long-term vision. , comprehensive innovation in terms of content, methods, organizational apparatus, staff development; overcome the limitations, connect all aspects and fields to orient the development of the propaganda industry.
SOME MAJOR ORIENTATIONS FOR STRATEGY STRATEGY FOR Propaganda
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| Comrade Tran Thanh Lam, Deputy Head of the Central Propaganda Department, received the delegation of the Central Committee for External Relations of the Communist Party of China to visit and work in Vietnam. |
Firstly, from the point of view of strategy.
It is necessary to show two points throughout, namely stability and flexibility.
Calculate stability including the contents set out in the Resolution of the XNUMXth Party Congress, which are: Consistently, applying and creatively developing Marxism-Leninism and Ho Chi Minh's thought; steadfast in the goal of national independence and socialism; steadfastly on the Party's renewal line; steadfastly adhere to the principles of Party building to firmly build and defend the Socialist Vietnamese Fatherland.
Calculate flexible demonstrate flexibility, ability to cope with changes, problems and events arising from reality, adaptability, and suitability with practical requirements and requirements. In being flexible when dealing with newly arising issues, propaganda work must maintain the Party's genuine revolutionary nature, objectivity, comprehensiveness, historical specificity, and skillful use of dialectics. Marxist in all activities.
Second, about the goal of the strategy.
Developing a strategy for propaganda work must include general and specific goals. Therefore, the objectives of the strategy must reflect the issues to be directed in the medium and long term. General objective must demonstrate the cross-cutting tasks of propaganda work, perfecting internal factors, external relations and building a team to improve the capacity of the Department to meet new requirements. Detail goal It is necessary to delineate stages, in which the previous stage is to prepare the basis and foundation for the next stage of development, towards the goal that by 2045, Vietnam will become a developed and high-income country.
Third, about the direction of the strategy.
Stemming from the context of the situation, viewpoints, goals, and strategies must show general and specific orientations in each field of propaganda activities. General direction It is necessary to closely follow the functions and tasks of the Sector, showing consistent content, difficult and complex issues that may arise, regulations, regulations, processes, relationships to be built, complete. Specific direction In the strategy of propaganda work, it is necessary to well solve the requirements, the big relationship, that is: between the increasing requirements of practice and the renewal of theoretical thinking, perception, content, and methods. of propaganda work; between the effective promotion of the fields of thought and the field of science to meet the requirements of stability and development of the country; between the development practice of science and technology with the application of science and technology in the field of propaganda; between the rapid and complicated development of social classes and the grasping, orientation and handling of the ideological situation in society; between the practice of national construction and development with the requirements of orientation and theoretical development of socialism and the path to socialism in Vietnam; between the development of social networks and artificial intelligence with the innovation of content, forms and methods of propaganda work; between the development practice of media, journalism and publishing with appropriate orientation and management; between the requirement of building and perfecting the socialist rule of law state with raising the awareness of law observance of officials, party members and people; between the requirement of strengthening the country's soft power and building Vietnamese culture and people; requirements to improve the quality and effectiveness of ideological and theoretical struggles, to occupy the battlefield in cyberspace; between the requirements of international integration with information and external propaganda; develop a contingent of propaganda officers to meet practical requirements…
Fourth, on the assessment and forecast of the situation in the strategy.
Assessing and forecasting the situation in a specific and accurate way is a particularly difficult task in the context of fast-paced, complicated reality and many unusual situations arising. Therefore, the propaganda work strategy needs to be aware of and forecast the world's trends and trends, the positive factors as well as the bottlenecks, bottlenecks, limitations and inadequacies that prolong the impact. to missionary activity. This is the basis for the propaganda work to build flexible response scenarios depending on the developments of reality, in all conditions and characteristics, including difficulties, challenges and unexpected situations that arise. .
Fifth, about the subject and object of propaganda work.
About the subject: need to be consistent point Propaganda is the task of the Party, the entire political system, of all Party members, first of all the Party committees, secretaries, and heads of all levels, promoting the role of participation and contributions of the people. .
About the object: in the past, the object of propaganda work was homogeneous, easy to classify, easy to recognize, there was not much difference in terms of socio-demographic, level, awareness, attitude and behavior; about psychological characteristics, needs, interests... Currently, with the rapid development of economy, culture, society, science, technology, international integration and exchange, the object of work Propaganda is not uniform but very diverse, including social, occupational, age, gender, ethnic, religious... The diversity of objects of propaganda work is reflected in: 1) Diversity in socio-demographic aspects such as social composition - class, occupation, education, age, ethnicity, religion...; 2) Diversity in qualifications, perceptions, attitudes and behaviors; 3) Diversity in psychological characteristics, needs, interests...
It is possible to identify two main groups of objects of propaganda work in the new situation, which are: 1) The "construction" target group, including all cadres, party members, and the entire people at home and abroad. share the same goal and aspiration to develop a prosperous and happy country. This is an important and regular group of subjects that the subject of propaganda must aim at to orient values, build trust, guide, motivate, encourage, create unity and consensus in awareness. and action. 2) The group of subjects that the propaganda work must focus on "against", that is, the critical struggle and refutation of wrong and hostile ideas and views. intent to sabotage the revolutionary cause of our Party and people.
Sixth, about innovating contents and methods of propaganda work.
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| Comrade Lai Xuan Mon: The Propaganda Department has clearly demonstrated the role of "going ahead to pave the way, accompanying the implementation, following the conclusion" and being a pioneer on the ideological front of the Party. |
Renovating the content of propaganda work have a focus, focus, in which focus is on innovation and improvement of quality, effectiveness and efficiency in formulating, promulgating, organizing learning, mastering, propagating and organizing the implementation of resolutions, directives, conclusions, rules and regulations of the Party to lead and direct major and specific issues of the country and the Party. From now to 2045, promote practical review, research, supplement and develop theory on the basis of summarizing 40 years of innovation; 100 years of Party leadership of the Vietnamese Revolution; 100 years of establishment of the Democratic Republic of Vietnam, now the Socialist Republic of Vietnam; research and perfect the theory of the doi moi, socialism and the path to socialism in Vietnam; building and perfecting the socialist rule of law state of Vietnam, building the Party and political system, supplementing and developing the ideological foundation of the Party... In addition to meeting the requirements of close, effective and efficient coordination between Propaganda activities with state agencies at the same level in law enforcement, socio-economic development, settlement of outstanding issues, concern of the people, the Propaganda sector must also expand cooperation with other areas of activity, so the content of propaganda work is also broader and broader.
Innovating the method of propaganda work consistent with the strong development trend of information technology, Internet, social network; differences in subjects, objects, and content in the direction of closely combining traditional forms, methods and means with effective use of information technology, the Internet and social networks; meet the increasing demand for democracy promotion, freedom of expression, the need to express different opinions, the need to improve the theoretical and professional level, to enjoy the cultural values of the groups. domestic and foreign audiences.
Seventh, on building and perfecting the organizational model of the apparatus, staff, and facilities to meet the requirements in the new revolutionary period.
Focus on building an organizational model of the apparatus in the direction of streamlined, unified, and integrated parts with similar functions and tasks; perfecting the relationship between internal and external factors of propaganda activities at all levels, ensuring flexibility, effectiveness and efficiency.
Supplement and complete regulations on functions, tasks, information regime, speaking mode, training, fostering, and rotation of cadres... of the field of propaganda. Completing training programs, curricula, and professional retraining for propaganda work. Building a contingent of staff engaged in propaganda work firmly in terms of professional qualifications, professionalism, dynamism and creativity; have pure moral qualities; having the ability to advise on synthesis, appraisal, organization and presiding over scientific research activities; have skills in applying achievements of the Fourth Industrial Revolution; Ability to work in an international environment. Gradually forming a team of good experts in the field of propaganda.
To step up the application of information technology and the achievements of the Fourth Industrial Revolution in the management, administration and implementation of the mission of propaganda. Increasing investment in funding, modern facilities and equipment, creating favorable conditions for the Propaganda sector to perform better and better in the digital transformation and international integration.
Eighth, about solutions and recommendations.
It is necessary to stick to the viewpoints, goals of the situation, specific conditions and orientations of the strategy in order to propose appropriate and feasible security solutions. In which, clearly identify the key solutions and breakthroughs that need to be implemented to achieve the intended specific goals. Identifying key and breakthrough solutions is very important because the solutions proposed in the strategy are often quite numerous and resources for propaganda work are limited and cannot be implemented all at once. all solutions at the same time. Therefore, choosing the right breakthrough solutions will create a "push" to develop propaganda work, creating momentum to deploy other solutions, in order to achieve the set strategic objectives of propaganda work. .
Developing a strategy for propaganda work is an urgent requirement in both theory and practice for the current Propaganda Department. This is a difficult, highly demanding job that requires analysis and forecasting of international, regional, domestic, and within the Party, affecting and influencing the propaganda work to set forth views and visions. , objectives, solutions, reasonable and feasible strategic action plans. The propaganda work strategy will build a comprehensive design, orientation, connecting activities in the short, medium and long term, as a solid basis for the development of the Industry.
Developing a strategy for propaganda work is an urgent requirement in both theory and practice for the current Propaganda Department. This is a difficult, highly demanding job that requires analysis and forecasting of international, regional, domestic, and within the Party, affecting and influencing the propaganda work to set forth views and visions. , objectives, solutions, reasonable and feasible strategic action plans. The propaganda work strategy will build a comprehensive design, orientation and connection of activities in the short, medium and long term, as a solid basis for the development of the Industry.
Dr. SPRING MON AGAIN
Party Central Committee members
Deputy Head of the Standing Committee of the Central Propaganda Department
Chairman of the Scientific Council of Central Party Organs
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(1) Communist Party of Vietnam: Documents of the XNUMXth National Congress of Deputies. Nxb. National Politics Truth. H, 2021 tI, p.105.
